Sustainable Development Strategy of Ecotourism Marketing Based on New Media: A Case Study of Qinghai Tibet Plateau in China

Abstract

At present, improving the ecological environment and green development has become the new concept and new normal of society. Ecotourism is a new tourism form and tourism development mode, which can not only meet the diversified needs of tourists for ecology, culture and tourism but also drive the development of the regional economy. The Qinghai Tibet Plateau is an important ecological barrier to the country, and its ecological strategic position is extremely important. Exploring how to promote regional economic development while protecting the ecological environment and reducing the negative impact of tourism activities is the key to the sustainable development of eco-tourism marketing in the Qinghai Tibet Plateau. Taking the Qinghai Tibet plateau region, which is rich in tourism resources and has a fragile ecological environment, as an example, based on the characteristic ecotourism resources of the Qinghai Tibet plateau region, this paper summarizes the existing problems and their causes and on this basis, discusses the implementation of active ecotourism marketing and sustainable development strategies in this region, with a view to exploring eco-friendly, green and low-carbon. The high-quality development road with plateau characteristics provides reference and reference.