Research Article

Analysis of the Characteristics of Agenda Setting Theory in the New Media Era

Authors

  • Xu Hao Guangzhou University, School of Journalism and Communication, Guangzhou, China

Abstract

One of the traditional theories of communication, agenda-setting theory, has seen significant growth in the context of new media along with the advancement of Internet technology. However, in the new media environment, agenda-setting theory also faces many challenges, leading to some subverted classic ideas. In this paper, the author tries to examine the agenda-setting theory and the phenomena that have led to its development and change, looking at diversified agenda-setting subjects, significant new media user counteraction, traditional mainstream media still playing a leading role, and legacy media interacting with new media. It then provides some examples to support its arguments.

Article information

Journal

Journal of Humanities and Social Sciences Studies

Volume (Issue)

4 (3)

Pages

213-216

Published

30-08-2022

How to Cite

Hao , X. (2022). Analysis of the Characteristics of Agenda Setting Theory in the New Media Era. Journal of Humanities and Social Sciences Studies, 4(3), 213-216. https://doi.org/10.32996/jhsss.2022.4.3.21

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Keywords:

agenda setting, new media, characteristics