The Analysis of China's Marketing Consultant Work from the Perspective of Knowledge

Abstract

With the continuous development and improvement of China's market economic system, the traditional common marketing mode has been impacted and deconstructed. In the process of resisting the extrusion of competitive companies and adapting to the selection of consumer audiences, enterprises have gradually built a new consulting marketing mode. Based on the author's past real work experience and later field research, this paper expounds the differences between the consultant analysis and the traditional sales in the modern Chinese market from four aspects: market dimensionality, information service value, communication subjectivity and work composition, and it comes to a series of conclusions that, compared with traditional sales, the consultant demand analyst mainly faces the oriented market and semi non oriented market, can provide customers with professional information services that form a knowledge system, gives the customer a sense of subjectivity in the communication on the surface but actually holds the dominant power in the dialogue, and its work content is mainly to maintain the stickiness between users and enterprise products; Then, it discusses the practical path for consultants to better carry out business from two aspects of personal skills and platform activities, and points out that consultants can increase the transaction rate of products by amplifying the customer's demand points, strengthening the customer's anxiety, and taking advantage of the limited time and discount during the platform activity period; Finally, it reveals the essence of the work of consultants and demand analysts and the development trend of the allocation and reconstruction of the functions of modern posts.