Research Article

Evaluating Determinants of Public’s Financial Readiness to Pay for Enhanced Bus Public Transport Options in Dar Es Salaam, Tanzania.

Authors

  • Dionis Ndolage Lecturer, Faculty of Business Management, The Open University of Tanzania. Department of Accounting and Finance, P. O. Box 23409 Dsm

Abstract

Globally, most developing countries faces a continuing challenges on how to smoothern public transport operation. Users disatification on  bus public transport service has forced customers struggling to shift from public transport to private transport. Private transports has faced them with the increased cost.  This study evaluated the determinants of the public’s financial readness to pay for the enhanced public transport options in Dar es salaam, Tanzania. Traveler distance identification, on road time waste, fare pricing and readness to pay for improved public transport was all evaluated. A primary survey data with a total of 296 respondents was analysed. The research  results revealed that the mean readnesness to pay for major road routes was under Tanzanian shillings 750/=. Additionally,  transport users was ready  to pay the average amount of Tanzanian shillings 1100/= per trip within Dar es salaam city.  Morever, all major routes operating under Tanzanian shillings 500 , transport users were ready to pay average amount of Tanzanian shillings 880 per trip, routes operating under Tanzanian shillings 450, transport users were ready to pay the average amount of Tanzanian shillings.780 per trip, and the  routes operating under Tanzanian shillings 400, transport users were ready to pay the average amount of Tanzanian shillings 750 per trip. The results also revealed that travel distance and travel time have a significant effect on the readness to pay for improved public transport. Bases on this research findings, researcher recommend public transport government polic review from time to time to enhance the continuation of time to time  improvement of  the public bus service quality.

Article information

Journal

Journal of Economics, Finance and Accounting Studies

Volume (Issue)

7 (6)

Pages

62-71

Published

2025-10-01

How to Cite

Ndolage, D. (2025). Evaluating Determinants of Public’s Financial Readiness to Pay for Enhanced Bus Public Transport Options in Dar Es Salaam, Tanzania. Journal of Economics, Finance and Accounting Studies , 7(6), 62-71. https://doi.org/10.32996/jefas.2025.7.6.6

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Keywords:

Public’s financial readness to pay, Public bus Transport , fare pricing.