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The Role of AI-Enhanced Personalization in Customer Experiences
Journal of Computer Science and Technology Studies
Mohammad Shafiquzzaman Bhuiyan
2024-02-01
Effective Digital Marketing Strategies Used by MSMEs in NCR Under New Normal
Journal of Business and Management Studies
Ohle Nychail Santos, Ma. Sophia Santos, Chelzy Divine Dragas, Marie Abigail Posadas
2022-02-14
Analysis of Control and Evaluation of Digital Marketing in the Hospital
Journal of Business and Management Studies
Pratiwi Pratiwi, Jaslis Ilyas , Wahyu Sulistiadi
2023-02-04
Effect of Promotional Mix on the Marketing of Insurance Services
Journal of Business and Management Studies
Joseph A. Anyadighibe, Aniebiet Etuk, Edim Eka James, Rose Stephen
2021-10-09
Digital Marketing Communication Strategy of MSMEs Through Instagram: An Analysis of the Circular Model of SOME and Marketing Communication Mix in Rhamala Vazha Indonesia
Journal of Humanities and Social Sciences Studies
Galih Meigiansyah Putra, Rahmi Winangsih, Naniek Afrilla Framanik
2026-05-24
Positive Psychology and Its Application in Marketing: An Appraisal
Journal of Psychology and Behavior Studies
Ebitu, Ezekiel Tom, Edim Eka James, Glory Sunday Etim, Inyang Bassey Inyang, and Eko Hodo Anna
2023-12-15
How Digital Marketing Affiliates the Digital Stores: A Deep Dive into Shopify, Amazon, Walmart, and Other E-Commerce Giants
Journal of Computer Science and Technology Studies
Rezwanul Islam Rezvi, Kazi Obaidur Rahman, Md Asif Hasan, Farhan Nasrullah, Nayeema Nusrat, Shamina Sharmin Jishan, Shoaib Ahmed
2025-04-03
Resource-Based View in Marketing Literature
Journal of Business and Management Studies
Meziyet UYANIK
2023-07-02
The Impact of Viral Marketing Collateral on Brand Image: “#KwentongJollibee” Advertisement
Journal of Business and Management Studies
Van Kevin Li, Patricia Alexandria Ongpauco , Janine Therese Rubante
2022-03-13
The Impact of Digital Marketing on Customer Buying Intention of Customers in the Philippines
Journal of Business and Management Studies
Lance Astoriano, Gerona, Justin Albert D., Marzan, Juan Carlos R.
2022-05-11
Analysis of Social Media Marketing (SMMas) Strategy in Increasing Brand Awareness and Consumer Purchase Intentions
Journal of Business and Management Studies
Billy Prayoga, Detya Wiryany , Maudy Rizkiana Poedjadi
2023-07-28
Effects on Consumer Purchase Intentions through Online Marketing Activities: Evidence from Australian Retail Sector Consumers
International Journal of Arts and Humanities Studies
Syed Ibrar Hussain, Ranga Chimhundu
2023-01-23
The Effect of Spiritual Marketing and Entrepreneurial Orientation on Determining Sustainable Competitive Advantage: A Case Study of Soliko Kale Company
Journal of Business and Management Studies
Khosrow Hajizadeh, Amir Kazemi
2022-11-11
Study of Marketing Online by Digital Finance
Journal of Economics, Finance and Accounting Studies
Nguyen Thi Ngoc The
2023-03-26
Marketing Challenges and Trends Influencing Wine Producers and Consumers
Journal of Business and Management Studies
Julien Bousquet
2023-06-24
Business Performance of Small-scale Online Sellers in Manila: A Proposed Marketing Strategies
Journal of Business and Management Studies
Delos Santos, Eunice Andrea G.
2025-07-05
AI-Driven Consumer Behavior Insights and Human-Centered Marketing Strategies for Enhancing Engagement and Innovation
Journal of Business and Management Studies
Kazi Rakib Hasan Saurav, Kazi Rezwana Alam, Chapal Barua, Md Imrul Hasan, Md Saidur Rahman, Jesmin Ul Zannat Kabir
2023-12-28
The Effect of Internal Marketing Practices on Internal Brand Equity in the Ghanaian Pharmaceutical Industry
Journal of Business and Management Studies
Samuel Otoo, Daniel Kasser Tee
2025-12-06
Predictive analytics U.S. Global Marketing Competitiveness using AI
Journal of Business and Management Studies
Athiya Anwer, Kaberi Maitraya, Samira Alam Chowdhury, Md Saiful Islam
2024-07-11
Influencer Marketing Factors Affecting Brand Awareness and Brand Image of Start-up Businesses
Journal of Business and Management Studies
Keith Bonus, Jasmin Raghani, John Kenneth Visitacion, Mary Caroline Castaño
2022-03-05
E-marketing Strategies and Performance of Small and Medium-sized Enterprises: A New-normal Agenda
Journal of Business and Management Studies
Etim, Glory Sunday, Edim Eka James, Arikpo Nneoyi Nnana, Okeowo, Victor Olusegun
2021-11-05
Patient-Centric Marketing and Retention Strategies in Healthcare: A Strategic and Technological Framework
Journal of Business and Management Studies
Adil Shah, Muhibbul Arman, Sabbir Ahammed Khan
2025-04-25
Marketing Affiliates, Influencers, and Purchase Decisions of Shopaholic Users in Jakarta
Journal of Business and Management Studies
Husnayetti Husnayetti, Cantika Awalya Ramadhanty, Erion Erion
2023-01-17
Digital Marketing and Social Media as a Strategy to Increase Brand Awareness: Case Study Increasing the Number of Students on Brand Awareness in Social Media and Digital Marketing Activities in Higher Education X
Journal of Business and Management Studies
Detya Wiryany, Maudy Rizkiana Poedjadi , Ita Rahmawati
2023-07-28
Development of a Conceptual Framework for Relationships between Social Media Marketing and Intentions to Stay at Five-Star Hotels
Journal of Business and Management Studies
Nyoman Indah Kusuma Dewi, Gede Pradiva Adiningrat , I Wayan Wirga , Upayana Wiguna Eka Saputra, Ni Wayan Sukartini
2022-11-25
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