Translation of Media Discourse: Approaches and Strategies

Abstract

This article explores the nuanced relationship between translation and media, placing a special emphasis on the significance of language, particularly translation, in molding media discourse. This article adopts a theoretical and analytical approach, focusing on the exploration of diverse approaches and strategies applied in the translation of media discourse. The aim is to provide a comprehensive overview of the theoretical frameworks and practical methodologies that underpin the translation of media discourse. In addition to the theoretical and analytical framework, this study is based on a diverse corpus of written media discourses from the websites of Al Jazeera and BBC Arabic. These media texts include headlines, articles, and news content, among other forms of communication. By examining real-world media discourses, the research investigates the various translation approaches and strategies across different media contexts. The findings show that the process of translating media discourse on the two websites entails modifying language and references to resonate with the cultural background and expectations of their specific audiences. The study, thus, contributes to the existing body of knowledge on translation studies, shedding light on the approaches and strategies inherent in the translation of media discourse.