How Diversely a Narrator use Digital Rhetoric and Personal Rhetoric Depending on the Scenario?

Abstract

In communication, the use of rhetorical devices is integral to persuading, engaging one another, and communicating messages effectively. Multimodal tools like images, memes, and interactivity add layers of meaning to rhetoric in digital spaces; however, personal communication is dependent on spontaneity and non-verbal cues. The study analyses how rhetorical strategies differ when applied to digital versus personal interactions and how they adapt to different communicative contexts. Based on thematic analysis of existing academic literature — peer-reviewed journals and conference papers — we identified key rhetorical patterns that were indicative of digital and personal communication. Digital rhetoric highlights ethos and pathos as a means of communal amplification, which can also be used in interactivity. In contrast, personal rhetoric is much more logos-oriented, with its firm grounding in rational reasoning and relational ethos. In addition, personal rhetoric is more convincing since it has more credibility by establishing authority, while digital rhetoric is more interactive. The importance of rhetorical adaptation is significant to marketing, education, and digital engagement. Future studies should examine the AI-enhanced rhetoric and the growing influence of this technology on human interaction.