A Multimodal Analysis of the Linguistic Landscape of Guilin: City as a World-Class Tourism

Abstract

The study of language landscape has always been the focus of linguistic research, but there are few studies on the world-class tourism language landscape in minority areas. Guilin has always been one of the hottest world-class tourism destinations, with its unique minority character. From the perspectives of multimodal analysis and tourism language landscape construction, this paper discussed the language landscape characteristics of Longyin Road and East-West Lane scenic spots with different orientations and investigated the local people's attitudes towards multilingual signs. The study found that the majority of signs are monolingual and bilingual, predominantly in Chinese and English. Non-textual elements significantly complemented the linguistic landscape, highlighting the need for accurate and diverse multilingual signage to enhance Guilin's world-class tourism image.