Determinants of Culinary Business Performance in Makassar City, Indonesia

Abstract

The purpose of this study is to determine the factors that affect the performance of culinary MSMEs in Makassar City, Indonesia. This study used an ex-post facto type of research. The subject of the study was a culinary business manager in Makassar City with a sampling technique using purposive sampling. The research data were collected using questionnaires. The research data were analyzed using descriptive techniques using IBM SPSS 23 and structural equation modeling (SEM) analysis with the help of IBM 23 analysis of moment structure  (AMOS) assistance software. The results of the study found that the factor that most affects the improvement of the performance of culinary MSMEs in Makassar City is business innovation, on the performance of culinary MSMEs in Makassar City.