Exploring the Development Prospects of International Brands in the Chinese Jewellery Market: Tiffany as an Example

Abstract

Tiffany as an example of the jewelry industry development profile, to explore the development prospects for the jewelry industry in the Chinese market, including industry development environment, industry policies, and other aspects. Methods: This paper explores the production and operation situation of Tiffany through literature research method, empirical summary method and through horizontal analysis of Tiffany's financial statements and ratio analysis, and digs deeper into the impact and significance of Tiffany on China's economic development. The research results show that the Chinese jewelry market should carry out brand building and create national brands; optimize jewelry structure and design jewelry for target groups; upgrade marketing strategies, use the digital era to sell jewelry online, and accelerate the stable construction of the Chinese jewelry market through video promotion, etc.