Farming Development Strategies of Purwaceng (Pimpinella pruatjan Molk.): Endemic Medicinal Plants in the Dieng Plateau, Central of Java, Indonesia

Abstract

Purwaceng is a typical plant that grows in the Dieng Plateau and is efficacious for human health but is still cultivated on a limited basis. This study aims to determine the strategy for developing purwaceng farming in the Dieng Plateau. The study used a survey method. Key informants in this study were purwaceng farmers in Patak Banteng District, Sikunang District, and Batur District, Field Extension Officers from the Angestitani Agricultural Extension Center, Kejajar District, purwaceng processed product entrepreneurs, and the Head of the Batur District Farmer Group. Data collection through interviews and focus group discussions (FGD). Data analysis using the IFE matrix, EFE matrix and SWOT. The study produced 10 alternative strategies that can be applied to the development of purwaceng farming in the Dieng Plateau, namely SO strategies: marketing purwaceng through digital marketing, legal registration of purwaceng processed products, increasing the quantity and continuity of purwaceng crop yields, making purwaceng houses; ST strategies: branding the benefits of purwaceng; WO strategies: formation and strengthening of purwaceng farmer groups, the synergy between government agencies and purwaceng farmers, education of the Dieng Plateau community regarding purwaceng farming; WT strategies: consumer education regarding the benefits of purwaceng, and preparation of Standard Operating Procedures for purwaceng farming. Purwaceng farming in the Dieng Plateau can focus on SO (Strength-Opportunity) strategies by supporting aggressive strategy, namely utilizing existing strengths to take existing opportunities.