The Construction of Agricultural Production Trusteeship Service Quality Evaluation Index System based on Farmers' Perception

agricultural production trusteeship, Service quality evaluation, Ridit analysis, multiplication scale method

Authors

  • Li Mei School of Economics and Management, Northwest A&F University, Xian Yang, China
  • Yujuan Cao School of Economics and Management, Northwest A&F University, Xian Yang, China
  • Zhao Xuan School of Economics and Management, Northwest A&F University, Xian Yang, China
May 12, 2022

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At present, the problem of poor land utilization, reduced land production, and land desolation frequently happens in China's rural areas. As a new form of agricultural socialization service, agricultural production trusteeship can help farmers increase production and income, ensure food safety, and promote the organic connection between small farmers and modern agriculture. However, China's agricultural production trusteeship is still at a preliminary stage, and there are still certain shortcomings in terms of service quality and other aspects. To improve the service quality of agricultural production trusteeship, this paper constructs an evaluation system based on farmers' perceptions, combining Ridit analysis and multiplication scale method, with farmers' perceived service quality as the target, and six first-level indicators of plowing service, planting service, prevention service, harvesting service, selling service and complaint and risk handling, and puts forward relevant policy and suggestions for the high-quality development of agricultural production trusteeship.