Multimodal Metaphor Strategies for the International Communication of Grand Canal Cultural Symbols: Practical Construction Based on Cultural Space Theory

Abstract

Taking cultural space theory as the core analytical framework, this study systematically explores the multimodal metaphor strategies for the international communication of Grand Canal cultural symbols. Through in-depth analysis of communication practices in regions along the Grand Canal (including Beijing, Hangzhou, Yangzhou, and Suzhou), three targeted core communication strategies are proposed. At the physical level, construct "metaphorical spatial corridors" to realize cross-temporal and cross-spatial reproduction of cultural scenes. At the behavioral experience level, create "embodied metaphor theaters" to strengthen audience participatory interaction. At the symbolic meaning level, cultivate "co-creative metaphor communities" to promote cross-cultural value resonance. Through the core anchoring role of linguistic metaphors and the synergistic interaction of multimodal symbols, the strategies drive the transformation of Grand Canal cultural symbols from "one-way symbol output" to "cross-cultural meaning symbiosis", achieving the recontextualization of cultural connotations and the regeneration of symbolic value. This study not only enriches the theoretical system of cross-cultural communication and metaphor studies but also provides a systematic solution with both theoretical depth and practical value for the international communication of Chinese cultural symbols such as the Forbidden City, Kunqu Opera, and traditional Chinese medicine.