Analysis of Persuasion Strategies in President Biden's Speech at the Climate Change Conference (UN COP27)

Abstract

In recent years, climate change speeches have become increasingly significant, especially in high-profile international summits like the Conference of Parties (COP). This study aims to analyze US President Joe Biden's persuasion strategies that were utilized in his speech at COP27. Cialdini's model (2009) of persuasion is adopted to analyze the persuasion strategies overwhelmingly. Qualitatively, observation and memo methods are used to collect the data from Joe Bidin speech which was uploaded on the White House website (White House, 2022). The objectives of this study are expected to be achieved in two sections. Firstly, identifying the types of persuasion strategies that were used by President Joe Biden. Secondly, an in-depth analysis of persuasion strategies will be conducted to find out the preferred persuasion strategy that he utilized.