Analysis of Business Strategy of PT. XXX Using the Space Matrix Model

Abstract

1. XXX is one of the pioneers and market leaders of building materials companies in Indonesia. Looking at the performance over the last five years PT. XXX is experiencing a decline in production capacity, although judging from the market share its products are still quite attractive to customers. This means that PT. XXX failed to grow its business even in an effort to maintain it, while the building materials industry continued to grow. The problem is how this can happen and what steps a company must take to return its business conditions for the better. The purpose of this study is to get an overview of the strategic aspects of the company with the SPACE Matrix Model and its dimensions including; financial strength, competitive advantage, industrial-strength, and environmental stability. By calculating the average value of each aspect, then the result is used to determine the position of PT. XXX in the SPACE Matrix. Based on the results of the study, the strategic position of PT. XXX is in the Competitive Quadrant. Therefore, the recommended strategy is integration strategy, intensive strategy, or collaboration (joint venture). By using the recommended strategy, it is hoped that PT.XXX will be able to restore its business viability and return to being the market leader in building materials products.