Lingual Dominance and Symbolic Power in the Discourse of Using the PeduliLindungi Application as a Digital Payment Tool

Language, discourse, Critical Discourse Analysis, Domination

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December 4, 2021

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This study uses a qualitative method with a 3-dimensional Critical Discourse Analysis approach to N. Fairclough's model and Pierre Bourdieu's constructive structural theory to dismantle linguistic domination and symbolic power. The object of the research developed; the researcher took an object published in the online media portal owned by Tempo.co with the title "The Reason Luhut Wants to Care for Protect as a Digital Payment Instrument. The researcher aims to dismantle the concept of symbolic power in the discourse of using the PeduliLindungi application as a digital payment instrument, to explain the language process as an instrument of power in the discourse of using the PeduliLindungi application as a digital payment instrument, and to explain the influence of language dominance on a person. Based on the results of the study, it can be concluded that language is not only a means of communication but in language, there is an ideology and power, from the discourse on the use of the PeduliLindungi application as a means of digital payment using symbolic power and language as an instrument of power. Luhut Binsar Pandjaitan uses language styles such as paralogistic sentences, repetition figureheads, and metaphors to convince and persuade the interlocutor in his language dominance strategy. The social irregularity in the text is the manipulation of information; his argument is in the form of hegemony which gives the impression that the ability to build premium products and the progress of the Indonesian nation is due to digital payments. From text analysis, Luhut Binsar Pandjaitan inserts ideology during the opening ceremony of the peak of Indonesian Creative Works on September 23, 2021. Luhut Binsar Pandjaitan uses his position as Coordinating Minister for Maritime Affairs and Investments to give his symbolic power.