Studies in Media, Journalism and Communications
type: channel
description: The Studies in Media, Journalism, and Communications is a peer-reviewed academic publication that serves as a prominent platform for the dissemination of cutting-edge research and scholarly contributions in the fields of media, journalism, and communications. This interdisciplinary journal welcomes high-quality research articles, theoretical papers, and empirical studies that advance our understanding of the rapidly evolving landscape of media and communication.
publisher: Al-Kindi Center for Research and Development
language: en
publication name: Studies in Media, Journalism and Communications
issn: 3033-4004
items: Text(ing) on Screen: Cinema’s smartphone as intertitle, endophasia, and “mystic writing-pad”
items: The Importance of Emotion in Public Relations Leadership: A Case Study of Queen Elizabeth II's Christmas Address
items: The Impact of Strategic Planning on the Success of Media Campaigns: A Case Study of a Government Campaign on Social Media
items: Jordanians' attitudes toward the credibility of news on Jordanian public and private television channels
items: The Role of Vocal Technique in Attracting Audiences in Digital Television and Podcasting
items: The State of Fact-checking in Morocco: from Information Disorder to Information Integrity
items: Variety of Slogan Languages in Food Advertising through Television Media
items: A Weaponized Information Landscape during an Unprecedented Public Education Crisis in Morocco
items: Attitudes Toward AI, AI Self-Efficacy, and AI Adoption: A Survey of Media Students in Afghanistan and Pakistan
items: Sources of Media Rights in Afghanistan: A Review
items: Islam and the Notion Modernity
items: Investigating the Impact of TOLOnews TV Political and News Programs on the Political Participation of the Afghan People
items: A Study of Media Evolution and its Integral Role in Shaping Political Dynamics in the Arab World: The Case Study of Al Jazeera Network
items: Metaverse Integration in Moroccan Schools: A Quantitative Study of Educator’s Perspectives
items: Empowering Education: The Impact of Media Integration Tools in Moroccan High School
items: Communication in Healthcare Discourse: A Cultural and Linguistic Exploration of Exchanges between Healthcare Practitioners and Patients among Jukuns of Nigeria
items: The Impact of Mobile Applications on Quran Education: A Survey of Student Performance and Satisfaction.
items: Revealing the Influence of Social Media Advertising on Women's Representation in Moroccan Society
items: Artificial Intelligence for Social Media Safety and Security: A Systematic Literature Review
items: Exploring the Impact of Women's Presence in Afghan Media: An Examination of the Current Situation
items: Investigating the Adverse Effects of Social Media and Cybercrime in Higher Education: A Case Study of an Online University
items: Exploring the Role of Social Media in Bridging Gaps and Facilitating Global Communication
items: Examining the Developing Influence of Emerging Technologies in the Media Sector of Afghanistan

Text(ing) on Screen: Cinema’s smartphone as intertitle, endophasia, and “mystic writing-pad”
type: item
description: The incorporation of text on screen through cell phone imagery has been steadily increasing since its mainstream introduction in the TV show Sherlock (2010). Though text message as a form of narrative storytelling has become almost ubiquitous in film, the strategy is greatly understudied, especially with respect to its place in film history. Building narrative through text is nothing new; intertitles in the silent era took the place of dialogue, and they relied on the audience’s willingness to read text as a supplementary, or even guiding, narrative device. Many filmmakers of the silent era were creative in their use of text, using techniques like expressive graphism and broken verbal flow to imbue text with emotion. In the current era, the texting narrative device has turned our films silent again, with emotional tenor similarly derived from punctuation, textual tempo, and reaction shots. This paper identifies several functions of the modern “text-intertitle”: (1) Texting creates in the audience an endophasia, or an internalized reading voice, quite removed from the film’s externally imposed dialogue; (2) Text pacing created through line breaks, punctuation, and ellipses is an effective driver of narrative suspense; (3) Lastly, some films use the cell phone as a Freudian “mystic writing pad”, a writing apparatus that is not beholden to the spoken word but is rather presented to the audience as a communal psyche, ghostly realm, or abstract plane.
subject: Research Article
  topic: section
subject: Aesthetics, film history, spectatorship, media studies
  topic: keywords
creator: Yelizaveta Goldfarb Moss
rights: Copyright (c) 2026 https://creativecommons.org/licenses/by/4.0/ https://creativecommons.org/licenses/by-nc/4.0
date: 2026-07-31
publication date: 2026-07-31
starting page: 13
ending page: 19
doi: 10.32996/smjc.2026.4.1.2x

The Importance of Emotion in Public Relations Leadership: A Case Study of Queen Elizabeth II's Christmas Address
type: item
description: Traditional public relations research, constrained by a rationalist paradigm, has not clearly demonstrated the existence and role of emotional factors. Queen Elizabeth II's Christmas addresses, however, provide a model for emotional mobilization in the public relations process. Based on the emotional shift in public relations, this study uses a grounded approach to analyze the texts of Queen Elizabeth II's Christmas speeches from 2011 to 2021, exploring how the Queen mobilizes collective emotions and constructs a connection between the British Royal Family and the public through her Christmas addresses. The study finds that the Queen manages positive and negative emotions at the emotional groundwork level, balances the positions of the Royal Family and the public at the content subject level, cultivates trust through emotional narratives, and calls for community cohesion and collective value identification at the outcome-oriented level. These three levels are progressively progressive and mutually supportive. From a theoretical perspective, this study attempts to propose an implementation process for the continuous infusion and reinforcement of emotion in public relations behavior; from an applied perspective, it aims to highlight the importance of emotional factors in public relations research and provide new approaches for organizational managers to optimize emotional public relations.
subject: Research Article
  topic: section
subject: Public relations; Queen Elizabeth II; grounded studies; emotional mobilization
  topic: keywords
creator: Aolei Ma
rights: Copyright (c) 2026 https://creativecommons.org/licenses/by/4.0/ https://creativecommons.org/licenses/by/4.0/
date: 2026-04-14
publication date: 2026-04-14
starting page: 01
ending page: 12
doi: 10.32996/smjc.2026.4.1.1

The Impact of Strategic Planning on the Success of Media Campaigns: A Case Study of a Government Campaign on Social Media
type: item
description: This research aims to analyze the impact of strategic planning on the success of digital media campaigns, through a case study of a government campaign launched via social media in Iraq. The study was based on the basic premise that professional planning based on audience analysis, goal setting, and the selection of appropriate communication tools leads to more effective results in terms of engagement, dissemination, and influencing audience behavior. The study relied on a descriptive-analytical approach, supported by a content analysis of digital campaign posts and measuring the level of public engagement in terms of likes, shares, and comments. Previous literature on digital campaigns, government communication strategies, and the role of social media in supporting institutional messages was also reviewed.The results of the analysis showed that strategic planning contributed significantly to the campaign achieving its objectives, particularly through the use of interactive media such as short videos and infographics, the careful timing of publication, and the clarity of the messages. However, some challenges were noted related to weak feedback and coordination between official bodies. The study concluded with a series of recommendations, most notably: the need to unify government efforts in digital campaigns, train media personnel in communications planning, and establish digital feedback units within each media campaign.
subject: Research Article
  topic: section
subject: Strategic planning, media campaigns, digital media, social media, government campaigns, Iraqi Ministry of Health, digital engagement, communication analysis
  topic: keywords
creator: Ali Basem Jalil
creator: Louay Abdullah Kazim
rights: Copyright (c) 2025 https://creativecommons.org/licenses/by/4.0
date: 2025-10-30
publication date: 2025-10-30
starting page: 01
ending page: 08
doi: 10.32996/smjc.2025.3.3.1

Jordanians' attitudes toward the credibility of news on Jordanian public and private television channels
type: item
description: This field study aims to uncover Jordanians' attitudes toward the credibility of Jordanian public and private television channels in their news coverage, and the relationship between the ownership pattern of these channels and the credibility of the news they provide. It also explores the differences between sample members' assessments of the credibility of news on Jordanian public and private television channels based on their demographic characteristics. The study adopted the descriptive analytical approach along with the comparative approach. It also adopted a stratified random sample of (1500) individuals from the study community, which is represented by Jordanian citizens aged 18 years and above, numbering (3.8 million people). To achieve the study objectives, the researcher prepared a questionnaire to examine the study variables, which was distributed to the individuals of the study sample, and all of them were valid for analysis. The study reached several important results, most notably: - Sample members' assessments of all dimensions of television news credibility on both channels were at mediun levels. However, the arithmetic means of their assessments of the credibility dimensions were slightly higher in favor of the private Roya TV channel, with the exception of the dimension of "professional and media-savvy news presentation," which was in favor of the Jordanian satellite channel. - Sample members' assessments of the dimensions of "freedom," "independence," "trust," and "neutrality" were the lowest among their assessments of the other dimensions of credibility. - There were no statistically significant differences at the level of (0.05) between the characteristics of the sample members and their assessment of the dimensions of news credibility in each of the two channels, with the exception of the gender variable in the case of the private Roya channel, which was in favor of females. The study proposed a set of recommendations, the most prominent of whic…
subject: Research Article
  topic: section
subject: Credibility of TV channels, media ownership pattern, Jordanian TV channels
  topic: keywords
creator: Abdulkhaleq Abdulmajeed Al-Azzam
rights: Copyright (c) 2025 https://creativecommons.org/licenses/by-nc/4.0
date: 2025-10-25
publication date: 2025-10-25
starting page: 01
ending page: 20
doi: 10.32996/smjc.2025.3.2.1

The Role of Vocal Technique in Attracting Audiences in Digital Television and Podcasting
type: item
description: This study explores the role of vocal technique in enhancing audience engagement across digital television and podcasting platforms. It investigates how elements such as clear pronunciation, varied tone, appropriate speech pace, and distinct voice quality influence listener and viewer attraction. Employing a descriptive research methodology, the study utilizes electronic questionnaires and observational tools to gather data from a sample of digital television and podcast audiences. Key findings reveal that clear pronunciation (Statement 5) is the most critical factor, with a mean score of 4.88 and a low standard deviation (0.34), indicating near-universal agreement on its importance. Distinct voice (Statement 8) follows closely, with a mean of 4.73, as participants valued unique vocal qualities that foster emotional connection. While varied tone (Statement 6) and appropriate speech pace (Statement 7) were highly valued, they showed slightly lower means (4.63 and 4.59, respectively) and higher variability, suggesting context-dependent preferences. The study also highlights the importance of technical sound quality (Statement 9) and voice training (Statement 12) in media success, with high mean scores (4.52 and 4.63, respectively). These findings underscore the need for professional vocal skills and high-quality audio production. Additionally, participants expressed a moderate preference for podcasts due to their sound quality (3.65), while digital TV was favored for its audio-visual diversity (3.48). Recommendations include providing specialized vocal technique training for broadcasters, leveraging modern technology to enhance audio quality, encouraging thorough script preparation, and conducting further research with diverse samples. The study also suggests integrating vocal technique training into academic curricula and raising audience awareness about the importance of vocal quality. Significance of this study lies in its empirical examination of vocal technique i…
subject: Research Article
  topic: section
subject: Vocal technique, digital television, podcasting, audience engagement, pronunciation clarity, distinct voice
  topic: keywords
creator: El-Haj Ali Adam Ali (Abu Aqla)
creator: Safa Abbas Abdul Aziz Ibrahim
creator: Mona El-Haj Ali Adam Ali
rights: Copyright (c) 2025 https://creativecommons.org/licenses/by/4.0/
date: 2025-05-12
publication date: 2025-05-12
starting page: 16
ending page: 31
doi: 10.32996/smjc.2025.3.1.3

The State of Fact-checking in Morocco: from Information Disorder to Information Integrity
type: item
description: This article examines the emergence of fact-checking in Morocco as a modern journalistic practice in response to a growing proliferation of mis/disinformation across social media platforms in recent years. The article specifically explores the factors contributing to the rise of fact-checking initiatives, assesses the efficacy of fact-checking in mitigating the spread of false and misleading information, and identifies key challenges encountered by practitioners in the field. For the purposes of this study, we have used semi-structured interviews and document analysis as data collection instruments. Based on the data collected, we have concluded that fact-checking has a crucial role to play in combatting mis/disinformation in Morocco, but that contribution could be greater if two conditions are met: 1) the government provides financial support to fact-checking efforts, and 2) schools devote resources to building young people’s media and digital literacy competence.
subject: Research Article
  topic: section
subject: Fact-checking, Morocco, misinformation, disinformation, information integrity
  topic: keywords
creator: Zakaria Laroussi
creator: Anass Laalou
rights: Copyright (c) 2025 Studies in Media, Journalism and Communications
date: 2025-03-08
publication date: 2025-03-08
starting page: 09
ending page: 15
doi: 10.32996/smjc.2025.3.1.2

Variety of Slogan Languages in Food Advertising through Television Media
type: item
description: Advertising is one of the ways that manufacturers market products or services with the aim of attracting consumer attention. The success of the product or service marketed is greatly influenced by the creation of attractive advertisements. The selection of a variety of languages packaged in the form of slogans will be a characteristic of each producer. The purpose of this study is to analyze the use of slogan language variations in food advertisements aired on television. With the increasing competitors of the food industry, television is becoming the most effective medium to attract the attention of consumers. This study classifies and identifies various variations of advertising language including the use of figurative language, vocabulary selection, and emotional elements that can create connectivity with consumers. The data analysis method uses descriptive analysis of the languages used in advertising with an emphasis on language structure, meaning, and psychological impact on consumers. The results of this study show that the variation of slogan language contained in food product advertisements conveyed through television media can increase and influence consumer psychology. This finding can be used as a reference for producers in increasing people's purchasing power for food products through television media. In addition, it can also provide knowledge and insight for producers in designing more creative and innovative advertisements.
subject: Research Article
  topic: section
subject: Advertisements, slogans, languages, digital media
  topic: keywords
creator: Andriyanto
creator: Suherli Kusmana
creator: Jimat Susilo
rights: Copyright (c) 2025 https://creativecommons.org/licenses/by/4.0/
date: 2025-01-15
publication date: 2025-01-15
starting page: 01
ending page: 08
doi: 10.32996/smjc.2025.3.1.1

A Weaponized Information Landscape during an Unprecedented Public Education Crisis in Morocco
type: item
description: The introduction of the new statute for education in Morocco in September 2023, officially known as decree law No. 2.23.819, unleashed a mixed feeling of utter dismay and indignation amongst the teaching community throughout the country. October 5, 2023 marked the beginning of massive teachers’ strikes that swept the country into January 2024. This article explores the involvement of teachers, syndicates and the government in the dissemination of various types of information disorder to influence the power dynamics to their advantage. Based on responses from a survey completed by teachers and a focus group discussion with 7 members of coordination committees, we present a clear perspective about the various forms of information disorder that were disseminated in social media during teachers’ strike. Our conclusion is that candid, transparent, and regular dialogues can boost trust between the three stakeholders and improve the information landscape in the country.
subject: Research Article
  topic: section
subject: Decree law No. 2.23.819, teachers’ strike, public education, information disorder
  topic: keywords
creator: Zakaria Laroussi
creator: Anass Laalou
rights: Copyright (c) 2024 https://creativecommons.org/licenses/by/4.0/
date: 2024-12-18
publication date: 2024-12-18
starting page: 31
ending page: 45
doi: 10.32996/smjc.2024.2.2.5

Attitudes Toward AI, AI Self-Efficacy, and AI Adoption: A Survey of Media Students in Afghanistan and Pakistan
type: item
description: We conducted an online survey with undergraduate students in Afghanistan and Pakistan, two neighboring countries in South Asia, to examine their perspectives and attitudes toward generative artificial intelligence (AI). In particular, we analyzed their self-efficacy regarding learning about AI, experiences with AI tools, and intention to adopt AI in their learning and daily lives. University students in Afghanistan and Pakistan demonstrated mixed attitudes toward AI, simultaneously expressing both optimism and concern regarding AI-related technology. While students from both countries exhibited many similarities, their attitudes were interestingly different regarding the benefits and threats of AI. Our research also identified factors affecting AI self-efficacy and intention to learn about AI among Pakistani and Afghan students. This research helps fill a gap in the field of communication and media that lacks empirical studies on Pakistan and Afghanistan youth attitudes toward generative AI and related issues in the Global South in general.
subject: Research Article
  topic: section
subject: Afghanistan, Pakistan, artificial intelligence, Global South, AI adoption, AI self-efficacy
  topic: keywords
creator: Hyunjin Seo
creator: Azhar Iqbal
creator: Shanawer Rafique
rights: Copyright (c) 2024 https://creativecommons.org/licenses/by/4.0/
date: 2024-11-26
publication date: 2024-11-26
starting page: 22
ending page: 30
doi: 10.32996/smjc.2024.2.2.4

Sources of Media Rights in Afghanistan: A Review
type: item
description: The Media Law was established to preserve social order, unity, and continuity, to defend truth and justice to protect the rights of the disadvantaged in the media sphere. The Media Law categorizes the functions of all media and reporters within a specific framework and takes steps to maintain regularity in media works. Today, media plays a significant role in leadership and control, and therefore, its social responsibility is constantly expanding. In every country, for the stability and proper functioning of any activity, it is necessary to establish rules, and since media work is a social activity, Media Law is essential for the development and progress of media work and activities. The Afghan Public Media Law was drafted and approved taking into account both domestic and international sources. The Afghan Public Media Law was drafted and approved in light of domestic sources (law, custom, Islamic law, judicial precedent) and external sources (the Universal Declaration of Human Rights, the International Covenant on Civil and Political Rights, the Declaration of Human Rights of Islamic Countries, and international agreements) to ensure the proper functioning of the media.
subject: Research Article
  topic: section
creator: Mujebburrahman Joya
creator: Ghlam Ahmad Susyall
creator: Abdul Bais Hakimi
rights: Copyright (c) 2024 Studies in Media, Journalism and Communications
date: 2024-11-24
publication date: 2024-11-24
starting page: 16
ending page: 21
doi: 10.32996/smjc.2024.2.2.3

Islam and the Notion Modernity
type: item
description: Most Muslim countries and Muslim scholars continue to dispute Islam and modernity, even if contemporary Western scholars have begun to address post-modernity. The main issue is how to deal with modernity and whether or not modernity and Islam could be related. It appears that Muslim Reformists and Muslim Revivalists have somewhat diverse perspectives on the matter. This essay aims to examine Muslim reformists' points of view regarding Islam and modernity's compatibility.
subject: Research Article
  topic: section
subject: Modernity, Islam, West, Muslim Revivalists, Muslim Reformists.
  topic: keywords
creator: Abdeladim ZEHANI
rights: Copyright (c) 2024 https://creativecommons.org/licenses/by/4.0/
date: 2024-10-04
publication date: 2024-10-04
starting page: 08
ending page: 15
doi: 10.32996/smjc.2024.2.2.2

Investigating the Impact of TOLOnews TV Political and News Programs on the Political Participation of the Afghan People
type: item
description: This scientific study has explored the significant impact of TOLOnews TV political and news programs on the political participation of the Afghan population. The research demonstrates the crucial role of media in influencing political landscapes and aims to investigate how TOLOnews TV specifically contributes to increased political engagement among Afghans. The study has conducted semi-structured interviews with participants using a qualitative research approach. Drawing on cultivation theory and grounded theory as theoretical frameworks, the data was analyzed using MAXQDA software for content and discourse analysis. The findings reveal that TOLOnews TV political news coverage has been instrumental in promoting political involvement within Afghan society. The study underscores the importance of media, particularly news and political content, in fostering political participation among the populace. Additionally, it stresses the significance of TOLOnews TV in upholding Islamic values cherished by Afghans. It recommends avoiding content that may incite discord among the diverse ethnic groups in Afghan society. By following this approach, TOLOnews TV can promote unity and harmony while respecting the Islamic principles valued by the Afghan people.
subject: Research Article
  topic: section
subject: TOLOnews TV, News and Political Programs, Political Participation, People, and Afghanistan.
  topic: keywords
creator: Asadullah Aria
creator: Naqibullah Bayan
creator: Shfiqullah Hazeem
rights: Copyright (c) 2024 Studies in Media, Journalism and Communications
date: 2024-07-13
publication date: 2024-07-13
starting page: 01
ending page: 07
doi: 10.32996/smjc.2024.2.2.1

A Study of Media Evolution and its Integral Role in Shaping Political Dynamics in the Arab World: The Case Study of Al Jazeera Network
type: item
description: This article delves into the transformative journey of media within the Arab world and its profound impact on shaping political dynamics. By tracing the evolution of media, this research explores the pivotal role media has played in influencing public opinion, political discourse, and governance structures. Through an interdisciplinary approach encompassing media studies, political science, and cultural analysis, the study examines the intricate interplay between media innovation and socio-political change. This study focuses on the Arab Spring as a pivotal moment in the recent history of the Arab world, investigating the transformative role of media in shaping political dynamics during these tumultuous events. By examining Al Jazeera network as a case study and offering insights into the evolving landscape of the Arab political scene and media, this study contributes to a deeper understanding of the complex relationship between media evolution and political transformation in the region.
subject: Research Article
  topic: section
subject: Media, politics, Arab world, television, Al Jazeera
  topic: keywords
creator: Kaoutar Chahbane
creator: Sarra Chahbane
rights: Copyright (c) 2024 https://creativecommons.org/licenses/by/4.0/
date: 2024-05-24
publication date: 2024-05-24
starting page: 63
ending page: 73
doi: 10.32996/smjc.2024.2.1.8

Metaverse Integration in Moroccan Schools: A Quantitative Study of Educator’s Perspectives
type: item
description: This research revolves around the examination of Moroccan teachers' attitudes to the integration and day-to-day use of the metaverse in educational settings such as the classroom. This research is particularly concerned with educators in both public and private schools within Morocco. Utilizing quantitative research methods and including statistical techniques such as Analysis of Variance (ANOVA) and T-tests, this study aspires to unhide the motivations and aspirations driving Moroccan teachers to embrace the use of metaverse technology in the classroom. It also aims to investigate whether these teachers harbour reservations or anticipations regarding metaverse’ seamless integration in educational settings. The study uncovers variations in teachers' enthusiasm for metaverse integration, as well as a plethora of concerns or anticipations regarding its implementation and feasibility in different classroom settings. This research’s attempts to uncover patterns of readiness or resistance among teachers in public and private schools, which will undoubtedly providing insights into the factors that shape their perspectives and facilitating the identification of areas for potential professional development. The outcomes of this study offer valuable insights for policymakers, assisting in the development of effective training and teaching designs and concepts for teachers as well as students.
subject: Research Article
  topic: section
subject: Metaverse Integration
  topic: keywords
subject: Virtual Reality
  topic: keywords
subject: Educator Perspectives
  topic: keywords
subject: Moroccan Education
  topic: keywords
subject: Quantitative Analysis
  topic: keywords
subject: Teacher Training
  topic: keywords
creator: Nouh Alaoui Mhamdi
rights: Copyright (c) 2024 Studies in Media, Journalism and Communications
date: 2024-05-21
publication date: 2024-05-21
starting page: 53
ending page: 62
doi: 10.32996/smjc.2024.2.1.7

Empowering Education: The Impact of Media Integration Tools in Moroccan High School
type: item
description: The use of media in high schools is becoming more widely acknowledged in the modern educational setting as a means of enhancing students' educational experiences as well as teachers' methods. The significance of media integration in high school education is explored in this abstract, which also highlights the revolutionary implications of media integration on instructional strategies, student involvement, and information accessibility. Based on a thorough literature analysis and empirical study, this investigation examines the benefits associated with integrating media into high school curricula. Through shedding light on the changing role of media in education, this abstract seeks to provide insightful information about practical strategies for utilizing its capacity to foster dynamic and welcoming learning environments.
subject: Research Article
  topic: section
subject: Media Integration, Student Engagement, Educational Technology, Inclusive Education
  topic: keywords
creator: ADDICHANE Essafa
creator: Amrani Fatima
rights: Copyright (c) 2024 https://creativecommons.org/licenses/by/4.0/
date: 2024-03-31
publication date: 2024-03-31
starting page: 48
ending page: 52
doi: 10.32996/smjc.2024.2.1.6

Communication in Healthcare Discourse: A Cultural and Linguistic Exploration of Exchanges between Healthcare Practitioners and Patients among Jukuns of Nigeria
type: item
description: This paper explored the cultural and linguistic aspects of health exchanges between healthcare practitioners and patients among the Jukuns of Wukari in Nigeria, within the health centres in the town. It focused on patient-healthcare-provider dynamics and found out how language and culture influenced healthcare communication within formal settings. Integrating ethnographic, sociolinguistic, and anthropological approaches, the study unveiled how language and culture impacted interactions and health-seeking behaviours in these centres. It revealed the roles of language and culture in understanding health information, healthcare provider-patient exchanges, and treatment adherence within the distinct sociolinguistic context of the Jukun. Using such qualitative techniques as interviews and observations in the health centres, the study captured the intricate verbal and nonverbal communication, specific cultural discourse patterns, and communication strategies used by patients and healthcare practitioners. Findings highlighted diverse cultural and linguistic methods employed by Jukuns, such as using proverbs, ironies, metaphors, and nonverbal cues, to express themselves in healthcare settings. The research showed that these methods could facilitate communication with familiar practitioners but might complicate interactions with those from different ethnic backgrounds. Ultimately, it offered crucial perspectives for refining healthcare provision, aligning with the precise linguistic and cultural contexts of the Jukun community within formal healthcare settings in Wukari and other parts of Jukunland. Based on the foregoing, the researchers recommended that health practitioners should make use of interpreters and familiarise themselves with the cultural and linguistic norms of their immediate communities for effective health discourse that would enhance quality healthcare delivery.
subject: Research Article
  topic: section
subject: Language and Culture
  topic: keywords
subject: Communication in Healthcare System
  topic: keywords
subject: The Jukun People of Wukari
  topic: keywords
subject: Ethnography and Sociolinguistics
  topic: keywords
creator: Owolabi Badmus Ajayi
creator: Sakiru Opeyemi Kilani
rights: Copyright (c) 2024 Studies in Media, Journalism and Communications
date: 2024-03-08
publication date: 2024-03-08
starting page: 40
ending page: 47
doi: 10.32996/smjc.2024.2.1.5

The Impact of Mobile Applications on Quran Education: A Survey of Student Performance and Satisfaction.
type: item
description: In the field of Quranic education, mobile applications have become cutting edge instruments that offer chances to improve instruction and successfully involve learners. With a thorough survey-based analysis, this study seeks to evaluate how mobile applications affect Quranic teaching. The research methodology comprised creating a structured questionnaire to collect information on a range of topics, such as application usage trends, efficacy evaluations, contributions to bettering education, perceived effects on students' comprehension and retention of Quranic knowledge, improvement of student performance, and contrasts between traditional and mobile application-based learning approaches. Students enrolled in online university programs with an emphasis on Quranic education made up the population for this study. A sample size of 60 respondents provided insightful information. Descriptive statistics and inferential techniques were included in quantitative data analysis, which allowed for a detailed investigation of survey responses and the correlations between variables. The results show that respondents place a high value on mobile applications for improving Quranic education, and the usage patterns of these applications vary widely. Participants generally held favorable opinions about the usefulness of mobile applications in raising student achievement and comprehension of Quranic knowledge. Furthermore, it became evident that mobile application-based learning was preferred over conventional techniques. The study identifies opportunities for further research in this area and emphasizes the significance of using mobile technology to enhance Quranic instruction. In general, the study advances our understanding of how mobile applications fit into Quranic education and influences pedagogical strategies used in online learning environments.
subject: Research Article
  topic: section
subject: Quranic education, mobile applications, student performance, effectiveness, survey-based investigation
  topic: keywords
creator: Mursal Akrami
creator: Raihan Arabzada
creator: Maliha Ahrari
creator: Khatera Akrami
creator: Fazila Akrami
creator: Musawer Hakimi
creator: Abdul wajid Fazil
rights: Copyright (c) 2024 Studies in Media, Journalism and Communications
date: 2024-03-08
publication date: 2024-03-08
starting page: 22
ending page: 32
doi: 10.32996/smic.2023.1.1.3x

Revealing the Influence of Social Media Advertising on Women's Representation in Moroccan Society
type: item
description: In our society, social media has become an integral part of our everyday life. We cannot dissociate ourselves from its hegemony. Also, we are influenced by what is transmitted across all categories. Advertising, a significant component of media content, occupies a substantial portion of social media platforms. Consequently, audiences are easily persuaded to purchase specific products. Through advertising on social media, it is straightforward to convey messages of gender role degradation and stereotypes concerning women, effectively convincing the audience. This article aims to illustrate the detrimental effects of advertising's targets on women. Social media is everywhere in our lives, and advertisements have a significant impact on our lives through the excessive use of social media. However, Social media advertisements frequently depict women negatively, which can lead to negative perceptions of women. This study has shown that social media advertisements negatively portray women, which is alarming. We should be aware of how these advertisements can influence our opinions and take steps to improve them. Ads that fairly and respectfully represent women can contribute to a more inclusive social media environment for all users, including women. It's important to acknowledge the influence of advertising and work toward improving the representation of women online.
subject: Research Article
  topic: section
subject: Advertising, Ads, Social Media, Representation, Gender Roles, Stereotypes
  topic: keywords
creator: ADDICHANE Essafa
creator: Amrani Fatima
rights: Copyright (c) 2024 https://creativecommons.org/licenses/by/4.0/
date: 2024-03-03
publication date: 2024-03-03
starting page: 34
ending page: 39
doi: 10.32996/smjc.2024.2.1.4

Artificial Intelligence for Social Media Safety and Security: A Systematic Literature Review
type: item
description: The proliferation of social media platforms has revolutionized communication and connectivity, but it has also introduced new challenges related to safety and security. In response, researchers and practitioners have turned to artificial intelligence (AI) to develop innovative solutions for mitigating online risks. This systematic literature review explores the key applications, methodologies, benefits, limitations, ethical considerations, and future directions of AI in promoting social media safety and security. The review synthesizes findings from various scholarly articles spanning various disciplines, including computer science, engineering, and social sciences. The methodology involved searching academic databases such as PubMed, Scopus, IEEE Xplore, and Google Scholar using predefined search terms and inclusion criteria. The results reveal a diverse range of AI-driven approaches for addressing safety and security concerns on social media platforms, including enhanced threat detection, automated content moderation, and real-time response mechanisms. However, the deployment of AI in social media contexts also raises ethical challenges such as algorithm bias, privacy concerns, and lack of explain ability. The conclusion emphasizes the importance of ongoing research, collaboration, and ethical guidelines to maximize the benefits of AI while minimizing its potential risks. This review contributes to the growing body of literature on AI and social media by providing insights into current trends, challenges, and future directions in this rapidly evolving field.
subject: Research Article
  topic: section
subject: Artificial Intelligence, Social Media, Safety, Security, Literature Review
  topic: keywords
creator: Musawer Hakimi
creator: Baryali Sazish
creator: Mohammad Aziz Rastagari
creator: Kror Shahidzay
rights: Copyright (c) 2024 Studies in Media, Journalism and Communications
date: 2024-03-08
publication date: 2024-03-08
starting page: 10
ending page: 21
doi: 10.32996/smjc.2023.1.1.2x

Exploring the Impact of Women's Presence in Afghan Media: An Examination of the Current Situation
type: item
description: The representation of women in media plays a crucial role in shaping societal norms and perceptions. This study examines the impact of women's presence in Afghan media on societal dynamics, exploring the challenges, opportunities, and perceptions surrounding this issue. Drawing on data collected from surveys conducted with 40 female employees in media organizations, the study analyzes participant demographics, perceptions of women's representation in Afghan media platforms, challenges faced by women in the industry, and the perceived impact of women's presence on societal attitudes towards gender equality and empowerment. Results indicate a prevailing sentiment of dissatisfaction regarding the adequacy of women's representation in Afghan media, with gender-based discrimination, societal pressure, and safety concerns identified as significant challenges. However, participants also recognize the positive impact of women's participation in media on reshaping societal dynamics and promoting gender equality. The findings underscore the need for targeted interventions to address systemic inequalities and create a more inclusive and supportive environment for women in Afghan media. Overall, this study contributes to a better understanding of the role of media in advancing gender equality and empowerment in Afghan society.
subject: Research Article
  topic: section
subject: Afghan media, women's representation, societal dynamics, gender equality, empowerment.
  topic: keywords
creator: Mursal Akrami
creator: Khatera Akrami
creator: Fazila Akrami
rights: Copyright (c) 2024 Studies in Media, Journalism and Communications
date: 2024-03-08
publication date: 2024-03-08
starting page: 01
ending page: 09
doi: 10.32996/smjc.2023.1.1.1x

Investigating the Adverse Effects of Social Media and Cybercrime in Higher Education: A Case Study of an Online University
type: item
description: The utilization of social media alongside the escalating occurrence of cybercrime presents significant hurdles for higher education institutions in today's digital era, prompting a comprehensive exploration of their ramifications. This study investigates the intersection of social media and cybercrime within higher education, focusing particularly on an online university environment. Its aim is to analyze patterns of social media usage, the prevalence of cybercrime, and effective strategies for addressing these challenges among online university students. Through a mixed-methods approach, data were collected from a cohort of 100 students via surveys to evaluate their social media interactions and perceptions of cybercrime. Findings reveal a diverse distribution of students across faculties, with WhatsApp and Instagram emerging as the dominant platforms. Noteworthy is the active engagement of students on social media for academic purposes, though perspectives on cyberbullying and hacking risks vary. The study emphasizes the complex dynamics of social media and cybercrime in online higher education, highlighting the importance of comprehensive risk management and student well-being. As such, it advocates for the implementation of cybersecurity training and the enhancement of social media guidelines to cultivate digital literacy and foster a secure online learning environment. This research offers valuable insights into the evolving landscape of digital technologies within educational institutions, laying the groundwork for future investigations into effective interventions and policy frameworks.Top of Form
subject: Research Article
  topic: section
subject: Social media, Cybercrime, Higher education, Online university, Risk management
  topic: keywords
creator: Khatera Akrami
creator: Mursal Akrami
creator: Fazila Akrami
creator: Maliha Ahrari
creator: Musawer Hakimi
creator: Abdul Wajid Fazil
rights: Copyright (c) 2024 Studies in Media, Journalism and Communications
date: 2024-02-22
publication date: 2024-02-22
starting page: 22
ending page: 33
doi: 10.32996/smjc.2024.2.1.3

Exploring the Role of Social Media in Bridging Gaps and Facilitating Global Communication
type: item
description: Social media plays a pivotal role in shaping global communication dynamics, offering unprecedented opportunities for intercultural dialogue and knowledge exchange. Understanding the influence of social media on cross-cultural communication is essential in today's interconnected world. This study aims to explore the influence of social capital theory and network theory on social media's impact on global communication. Additionally, it investigates initiatives leveraging social media to promote cross-cultural dialogue and addresses challenges such as misinformation and privacy concerns while bridging digital divides. A qualitative approach, including narrative synthesis and systematic literature review methods, was employed to analyze existing literature on social media's role in global communication. Data were collected from reputable databases such as PubMed, Google Scholar, Scopus, Web of Science, and Science Direct, using specific inclusion and exclusion criteria. The findings highlight the significant role of social capital theory and network theory in understanding the impact of social media on global communication. Initiatives utilizing social media to promote cross-cultural dialogue were diverse, ranging from online communities to social media campaigns. Moreover, challenges such as misinformation, privacy concerns, digital literacy, access disparity, and regulatory hurdles were identified. Social media platforms serve as valuable tools for fostering intercultural understanding, communication, and knowledge transfer. By addressing challenges and leveraging social capital and network theories, social media can contribute to bridging digital divides and promoting inclusive global communication.
subject: Research Article
  topic: section
subject: Social media, Global communication, Cross-cultural dialogue, Social capital theory, Network theory
  topic: keywords
creator: Abdul Wajid Fazil
creator: Musawer Hakimi
creator: Khatera Akrami
creator: Mursal Akrami
creator: Fazila Akrami
rights: Copyright (c) 2024 Studies in Media, Journalism and Communications
date: 2024-02-20
publication date: 2024-02-20
starting page: 13
ending page: 21
doi: 10.32996/smjc.2024.2.1.2

Examining the Developing Influence of Emerging Technologies in the Media Sector of Afghanistan
type: item
description: The study sets the stage by outlining the growing significance of digital platforms in Afghan media and the transformative potential of emerging technologies in this landscape. The purpose of this research is to comprehensively analyze the current state of affairs, challenges, and opportunities associated with integrating emerging technologies into Afghanistan's media sector. Employing a mixed-methods approach, the study utilizes questionnaires and interviews to gather data from a sample size of 80 participants representing diverse media outlets in Afghanistan. Quantitative analysis involves descriptive statistics and chi-square tests, while qualitative data from interviews are thematically analyzed to provide deeper insights. The results shed light on notable disparities in technology adoption rates, with cloud computing and artificial intelligence emerging as frontrunners. Anticipated integration levels vary across technologies, with cloud computing and AI garnering significant interest. Perceived challenges in integration range from moderately to extremely challenging, while opportunities for media development are viewed as promising. In conclusion, the study underscores the transformative potential of emerging technologies in Afghanistan's media landscape, despite existing challenges. It offers recommendations such as enhancing media literacy and addressing infrastructure gaps to fully harness the benefits of technological advancements.
subject: Research Article
  topic: section
subject: Emerging Technologies, Media Evolution, Afghan Media Landscape, Technology Integration, and Societal Implications
  topic: keywords
creator: Musawer Hakimi
creator: Hamid Bahraam
creator: Amir Kror Shahidzay
creator: Sayed Najmuddin Sadaat
rights: Copyright (c) 2024 Studies in Media, Journalism and Communications
date: 2024-02-18
publication date: 2024-02-18
starting page: 01
ending page: 12
doi: 10.32996/smjc.2024.2.1.1