The Role of Vocal Technique in Attracting Audiences in Digital Television and Podcasting

Abstract

This study explores the role of vocal technique in enhancing audience engagement across digital television and podcasting platforms. It investigates how elements such as clear pronunciation, varied tone, appropriate speech pace, and distinct voice quality influence listener and viewer attraction. Employing a descriptive research methodology, the study utilizes electronic questionnaires and observational tools to gather data from a sample of digital television and podcast audiences.  Key findings reveal that clear pronunciation (Statement 5) is the most critical factor, with a mean score of 4.88 and a low standard deviation (0.34), indicating near-universal agreement on its importance. Distinct voice (Statement 8) follows closely, with a mean of 4.73, as participants valued unique vocal qualities that foster emotional connection. While varied tone (Statement 6) and appropriate speech pace (Statement 7) were highly valued, they showed slightly lower means (4.63 and 4.59, respectively) and higher variability, suggesting context-dependent preferences. The study also highlights the importance of technical sound quality (Statement 9) and voice training (Statement 12) in media success, with high mean scores (4.52 and 4.63, respectively). These findings underscore the need for professional vocal skills and high-quality audio production. Additionally, participants expressed a moderate preference for podcasts due to their sound quality (3.65), while digital TV was favored for its audio-visual diversity (3.48).  Recommendations include providing specialized vocal technique training for broadcasters, leveraging modern technology to enhance audio quality, encouraging thorough script preparation, and conducting further research with diverse samples. The study also suggests integrating vocal technique training into academic curricula and raising audience awareness about the importance of vocal quality.  Significance of this study lies in its empirical examination of vocal technique in digital media, filling a gap in the literature and offering practical insights for broadcasters. Its contributions to both theory and practice underscore the enduring relevance of vocal skills in modern communication.