Investigating the Impact of TOLOnews TV Political and News Programs on the Political Participation of the Afghan People

Abstract

This scientific study has explored the significant impact of TOLOnews TV political and news programs on the political participation of the Afghan population. The research demonstrates the crucial role of media in influencing political landscapes and aims to investigate how TOLOnews TV specifically contributes to increased political engagement among Afghans. The study has conducted semi-structured interviews with participants using a qualitative research approach. Drawing on cultivation theory and grounded theory as theoretical frameworks, the data was analyzed using MAXQDA software for content and discourse analysis. The findings reveal that TOLOnews TV political news coverage has been instrumental in promoting political involvement within Afghan society. The study underscores the importance of media, particularly news and political content, in fostering political participation among the populace. Additionally, it stresses the significance of TOLOnews TV in upholding Islamic values cherished by Afghans. It recommends avoiding content that may incite discord among the diverse ethnic groups in Afghan society. By following this approach, TOLOnews TV can promote unity and harmony while respecting the Islamic principles valued by the Afghan people.