Research Article

Behavioral Intention to Adopt Artificial Intelligence in Educational Institutions: A Hybrid Modeling Approach

Authors

  • Ashok Ghimire Department of Business Administration, Westcliff University, 17877 Von Karman Ave 4th Floor, Irvine, CA 92614, United States
  • Md Ahsan Ullah Imran Department of Business Administration, Westcliff University, 17877 Von Karman Ave 4th Floor, Irvine, CA 92614, United States
  • Barna Biswas Department of Business Administration, Westcliff University, 17877 Von Karman Ave 4th Floor, Irvine, CA 92614, United States
  • Anamika Tiwari Department of Business Administration, Westcliff University, 17877 Von Karman Ave 4th Floor, Irvine, CA 92614, United States
  • Sanchita Saha Department of Business Administration, Westcliff University, 17877 Von Karman Ave 4th Floor, Irvine, CA 92614, United States

Abstract

The introduction and implementation of Artificial Intelligence (AI) in higher education has brought out new opportunities and obstacles. The utilization of AI will result in a significant transformation of the governance structure within global higher educational institutions. The potential use of AI involves exploring the educational implications of how teachers may enhance their teaching methods, how students can improve their learning experience, and how institutions of higher education can make more accurate and timely judgments. This is significant because the workload has significantly increased as a result of the widespread expansion of higher education. Given the circumstances, AI assistance is crucial. The implementation of artificial intelligence in higher education is a significant matter in this context. The objective of this study is to investigate the feasibility of individuals adopting it. To do this, we have formulated hypotheses and a conceptual framework, which we then validated through a survey by obtaining feedback from a total of 240 respondents. Research has discovered that the model can assist authorities in promoting the implementation of artificial intelligence in higher education. The outcome of this study will help practitioners understand the insights of people’s intentions and psychology in adopting AI in educational sectors.

Article information

Journal

Journal of Computer Science and Technology Studies

Volume (Issue)

6 (3)

Pages

56-64

Published

2024-08-07

How to Cite

Ghimire, A., Imran, M. A. U., Biswas , B., Tiwari, A., & Saha, S. (2024). Behavioral Intention to Adopt Artificial Intelligence in Educational Institutions: A Hybrid Modeling Approach. Journal of Computer Science and Technology Studies, 6(3), 56–64. https://doi.org/10.32996/jcsts.2024.6.3.6

Downloads

Keywords:

Artificial Intelligence, Higher Education, Hybrid Modeling, Partial Least Square