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Effective Digital Marketing Strategies Used by MSMEs in NCR Under New Normal

Ohle Nychail Santos, Ma. Sophia Santos, Chelzy Divine Dragas, Marie Abigail Posadas

2022-02-14
Influencer Marketing Factors Affecting Brand Awareness and Brand Image of Start-up Businesses

Keith Bonus, Jasmin Raghani, John Kenneth Visitacion, Mary Caroline Castaño

2022-03-05
Marketing Affiliates, Influencers, and Purchase Decisions of Shopaholic Users in Jakarta

Husnayetti Husnayetti, Cantika Awalya Ramadhanty, Erion Erion

2023-01-17
The Impact of Influencer Marketing on Consumers’ Brand Perception of Travel Applications

Fatima Amagsila, Ella Mae Cadavis, Jhon Paul Callueng, Jc Reimark Manio

2022-04-05
A Case Study on Factors Affecting the Perception of Customers in Purchasing Air Fryer Products: Basis for a Proposed Enhanced Marketing Promotion Program

Terrence Arvin S. Auyong, Shawn Caesar M. De Jesus, Donnel Doglas G. Maralit, Aaron Joshua T. Obeles, Francis Lawrence B. De Jesus

2022-05-15
The Effectiveness of Social Media Influencers in the Cosmetic and Skincare Industry to the Purchase Intention of the Generation Z Filipinos

Ronn Alexis Castillo, Czarina Zoy Jaramillo, Leonard Sy

2022-03-31
The Impact of Influencer Attributes on Purchase Intention: Evidence from Influencers’ Virtual Boutiques in Qatar

Mohammed Abdulsalam S. Ibrahim

2025-05-11
The Effectiveness of Fashion Influencers in Influencing the Purchase Interest of Millennial Generation Consumers in Indonesia

Zahra Bhima Absharina, Anita Dwi Yuriani , Evelyn Hendriana

2021-11-03
Impression of Social Media Influencers towards Customers of Locally Manufactured Cosmetic Beauty Products

Christine J. Concepcion

2025-04-06

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