MORENO, D. E.; GABATIN, R. A.; AGLERON, M. A.; GAVASAN, C.; SANTOS, E. H.; TIONGSON, S. R. Penetrating through Distractions: Analyzing the Function of Storytelling Advertisements in Attracting the Focus of Gen Z Customers. Journal of Business and Management Studies, [S. l.], v. 5, n. 3, p. 08–24, 2023. DOI: 10.32996/jbms.2023.5.3.2. Disponível em: https://al-kindipublisher.com/index.php/jbms/article/view/5191. Acesso em: 18 apr. 2024.