[1]
Moreno, D.E., Gabatin, R.A., Agleron, M.A., Gavasan, C., Santos, E.H. and Tiongson, S.R. 2023. Penetrating through Distractions: Analyzing the Function of Storytelling Advertisements in Attracting the Focus of Gen Z Customers. Journal of Business and Management Studies. 5, 3 (May 2023), 08–24. DOI:https://doi.org/10.32996/jbms.2023.5.3.2.