Analyzing the Effect of the Product, Price Perception, and Promotion on Customer Loyalty to the Product of PT. EBARA Indonesia with Repurchase Intention

This study aimed to analyze the effect of the product, price perception, and promotion on customer loyalty to the product of PT. EBARA Indonesia with repurchase intention as an Intervening Variable. The number of research respondents was 137 respondents. The approach used in this research is quantitative. The data used in this study are primary data from the results of filling out the questionnaire. The data resulting from the filling was then analyzed through the Partial Least Square-Structural Equation Modeling (PLS-SEM) analysis technique with the help of the SmartPLS program. Following the results of the analysis, it can be concluded: (: (1) PT. EBARA Indonesia's products have a positive and significant effect on consumer repurchase intention with a coefficient; (2) The price perception of PT. EBARA Indonesia's products have a positive and significant effect on consumer repurchase intention; (3) Product promotion of PT. EBARA Indonesia has a positive and significant effect on consumer repurchase intention; (4) Repurchase intention products of PT. EBARA Indonesia has a positive and significant effect on consumer customer loyalty (5) Products of PT. EBARA Indonesia has a positive and insignificant effect on consumer customer loyalty ; (6) The price perception of PT. EBARA Indonesia's product has a positive and insignificant effect on consumer customer loyalty; (7) Product promotion of PT. EBARA Indonesia has a positive and insignificant effect on consumer customer loyalty; (8) PT. EBARA Indonesia's product has positive and negative effects. Significant impact on consumer customer loyalty through repurchase intention; (9) PT. EBARA Indonesia's product prices have a positive and significant effect on customer loyalty through consumer repurchase intention; (10) Promotion of PT. EBARA Indonesia has a positive and significant effect on customer loyalty through consumer repurchase intention.

Sales fluctuations experienced by PT. EBARA Indonesia from each year in the 2016-2019 period illustrates that customer loyalty has a decreasing trend in buying these products. This is because many competitors have sprung up in pumps that display brands with quality and affordable prices that make pump users try these new products. The competitors include Thorisima, Teral, Grundfos, Willo, Dunamis, etc. brands. This situation makes an impact on the sales volume of a product. PT. EBARA Indonesia is also required to provide quality products and appropriate prices to attract customers to buy the products offered.
There are previous studies that have been done to find out what factors can affect customer loyalty. The factors that can affect customer loyalty in the scope of consumer behavior are Brand Image, Product Quality, Price Perception, Customer Satisfaction, Repurchase Interest (Savitri & Wardana, 2018), Price, Product, Purchase Interest (Wirayanthy & Santoso, 2018), Customer Loyalty, Promotion (Oluwafemi & Adebiyi, 2018), Promotion, Price (Guissoni et al., 2018).
The marketing strategy is divided into several integrated marketing elements that are constantly evolving according to the development of the company and all changing marketing environments and changing consumer behavior. Consumer behavior has a widespread implementation in the formulation of marketing strategies. This event is because the marketing strategy is related

EBARA PUMP SALES
to 2 main activities, namely selecting all marketing targets that will be used as markets and the formulation and preparation of an appropriate combination of the marketing mix so that what consumers need can be satisfied satisfactorily.
The results of product planning by the company must be based on what consumers need. Then, the results of the product must have the best quality. Because this is based on the company's vision and mission, where the products created are acceptable and based on what consumers need and can increase customer satisfaction. Because the product is the center of all marketing activities, a company's success can be seen from the response shown by consumers.
The demands on the company are also to increase and offer high-quality products compared to competitors by promoting sales so that there can be an increase in consumer buying interest in the products offered. The same thing is in line with (Ismajli et al., 2013), which states that "promotion is very influential on buying interest. The consumer's decision-making process in buying interest varies depending on the buying interest". Buying interest in a particular product is all very different things. Purchases that are expensive and complicated may result in many buyers considering and comparing with the purchase being not complicated and inexpensive (can be affordable by many consumers).
Low loyalty from customers is suspected, or there are indications of the consequences of uncompetitive products, low-quality products, uncompetitive prices, and lack of promotion, resulting in low buying interest. As a result, loyalty is also low. For that, this study will conduct in-depth research on PT. EBARA Indonesia.
This study aims to analyze the product, price perception, and promotion on customer loyalty to PT. EBARA Indonesia with repurchase interest as an Intervening Variable.

Literature Review
Consumer behavior. According to Schiffman and Kanuk (2008), consumer behavior is a behavior shown to consumers searching for, buying, using, evaluating, and disposing of products and services that they expect will satisfy their needs. Consumer behavior is a study of an engagement process when individuals or groups choose, buy, use or dispose of products, services, ideas, and experiences to satisfy their needs and wants.
Business to Business (B2B). The business market is the largest market of all business activities, exceeding the consumer market. The definition of a business market, according to Micheal Hutt and Thomas Speh in the book "Business Marketing Management: B2B" is a market for products and services, both local and international, where transactions are carried out between companies, governments, institutions that are used for the consumption of the company itself or resale. Markets that indirectly contribute to the business market directly transact on goods used for personal/individual use.
Customer Loyalty (Customer Loyalty). The commitment accompanied by repeated purchases is when consumers do not want to switch even though the product or service is challenging to find in the market, but consumers are willing to recommend the product or service to their friends, family, or other consumers. Based on the opinion of (Freddy Rangkuti, 2002), "Consumer loyalty is consumer loyalty to companies, brands, and products." Sutisna (2001) defines "loyalty as a favorable attitude towards a brand that is presented in a consistent purchase of that brand over time." Repurchase Intention (Re-purchase Intention). Repurchase intention is the act of consumers to want to buy or not to the product (Philip Kotler et al., 2019). Purchase interest or consumer repurchase interest is closely related to consumers' motives to make a purchase or consume a particular product (Philip, 2012). The purchase motive is different for each consumer. If the product has attributes, is attractive and unique according to the level of need, then the product will be purchased by consumers. Repurchase (repurchase) can occur when making purchases made more than once.
Product (Product). According to Kotler & Keller (2019), a product is "anything that can be offered to a market to satisfy a want or need, including physical goods, services, experiences, events, people, places, property, organizations, information, and ideas." According to Tjiptono (2014), a product is "everything that a producer can offer to be noticed, requested, sought, purchased, used, or consumed by the market to fulfill the needs or desires of the relevant market." Price Perception (Price Perception). According to Schiffman and Kanuk (2008), price perception is the view or perception of how customers perceive a specific price (high, low, reasonable) that strongly influences purchase intention and purchase satisfaction. According to Rangkuti (2009), price perception is the relative cost that he must spend to obtain the product or service he wants. Furthermore, Rangkuti (2009) explains that price perception is measured based on the customer's perception by asking the customer what variables are most important in choosing a product.
According to Monroe (2015), price perception is often identified with the perception of quality and the perception of the costs incurred to obtain the product.
Promotion (Promotion). Promotion is a factor that determines the success of marketing a product. Ongoh et al., (2015) argue that "promotion is a kind of communication that provides explanations and convinces potential consumers about goods and services intending to get attention, educating, reminding and convincing potential consumers." Another concept of promotion according to Kotler & Armstrong (2014) is "company communication to consumers about products or services produced to build profitable relationships." Meanwhile, Kotler (2012) argues that "The promotion mix includes advertising (advertising), personal selling (personal selling), public relations (public relations) and publicity (publicity), sales promotion (sales promotion), and direct marketing (direct marketing). The promotional mix is part of the marketing stimulus, which is a variable that the company can control.
Model Framework. Based on the theory presented and studying previous research, the researchers arranged the interaction of the variables within the research framework as follows: Based on some of the research model frameworks above, the hypotheses of this research are: 1. H1: PT. EBARA Indonesia has a positive and significant effect on the repurchase interest of customers who use / use (the better the brand product of PT. EBARA Indonesia, the higher the consumer's buying interest) ; 2. H2: Price Perception at PT. EBARA Indonesia has a positive and significant effect on the repurchase intention of customers who use / use (the more competitive the perception of the selling price of PT. EBARA Indonesia's products, the higher the consumer's request to repurchase) ; 3. H3: Promotion at PT. EBARA Indonesia has a positive and significant effect on the repurchase interest of customers who use / use (the more promotions on PT. EBARA Indonesia's products, the higher the consumer's request to repurchase) ; 4. H4: PT. EBARA Indonesia has a positive and significant effect on customer loyalty who uses/uses (the better the PT. EBARA Indonesia brand product, the higher consumer loyalty) ; 5. H5: Price Perception at PT. EBARA Indonesia has a positive and significant effect on customer loyalty who uses/uses (the more competitive the perception of the selling price of PT. EBARA Indonesia's products, the higher consumer loyalty) ; 6. H6: Promotion at PT. EBARA Indonesia has a positive and significant effect on customer loyalty who uses/uses (the more promotions on PT. EBARA Indonesia products, the higher consumer loyalty) ; 7. H7: Interest to repurchase at PT. EBARA Indonesia has a positive and significant effect on customer loyalty who uses/uses (the more buying interest in PT. EBARA Indonesia's products, the higher consumer loyalty) ; 8. H8: PT. EBARA Indonesia indirectly has a positive and significant effect on customer loyalty through repurchase interest ; 9. H9: Perceived price at PT. EBARA Indonesia indirectly has a positive and significant effect on customer loyalty through repurchase interest ; 10. H10: Promotion at PT. EBARA Indonesia indirectly has a positive and significant effect on customer loyalty through repurchase interest.

Methodology
Research design. This research is included in causal research with a quantitative approach because it is carried out to determine whether there is an effect of the product, price, or promotion on customer loyalty with buying interest as an intervening variable. Population and Sample. The population that becomes the parameter of this research are customers who have always bought EBARA pump products (at least two times). Example:

Results
The results of the research data analysis that have been collected are then analyzed descriptively and quantitatively. Descriptive analysis is carried out using the Microsoft Excel program to see the description of product variables. In contrast, quantitative analysis is carried out through the Partial Least Square -Structural Equation Modeling (PLS-SEM) method to determine the effect of the product, price, and promotions variables on customer loyalty with purchase intention as an intervening variable.

Characteristics of Respondents
The number of respondents in this study was 137 people. Based on the gender characteristics of the respondents, most respondents were Male with a total of 94 people (68.60%) and Female with a total of 43 people (31.40%). Meanwhile, based on age characteristics, the majority of respondents were from the group aged 26-35 years, as many as 83 people (60.60%), while the lowest age group was from the age group > 55 years with six people (4.40%). Meanwhile, based on the characteristics of the education status of the respondents, the most respondents were from the S1 education group with a total of 107 people (78.1%), and the lowest was from D3 with a total of 6 people (4.4%). Meanwhile, based on the respondent's position, most respondents were supervisors with 32 people (23.4%), and with the minor position were directors as many as three people (2.2%). Then the respondent with the most domicile in Jakarta is 86 people (62.80%) and outside Jakarta is 45 people (37.2%).

Descriptive Analysis of Research Variables
Descriptive data presents the general description related to the statements of 137 respondents to the questions in the questionnaire. By the responses from 137 respondents regarding the research, variables will be described in detail the respondents' answers which have been categorized in descriptive statistics. Empirical information on the data used in descriptive statistical research is through the use of average values so that it is known to what extent respondents' perceptions of the variables that are indicators in the study are known.

Product Analysis (X1)
The descriptive analysis of product variables shows consumer interest in EBARA pump products due to the various types/models of EBARA Pumps according to their designation, which makes consumers satisfied with the products of EBARA pumps.

Analysis of Price Perception (X2)
The descriptive analysis of price variables shows that consumers are interested in buying EBARA pumps because EBARA pumps have a competitive price perception and have benefits according to what consumers need. So there is no worry for consumers if they have bought an EBARA pump.

Analysis of Promotion (X3)
The results of the promotional descriptive analysis show that consumers of EBARA pumps, especially for their companies, do not feel worried for them after deciding to buy EBARA pumps with messages on promos that can be trusted. Because the EBARA pump is no longer sanctioned for the reliability of its products.

Analysis of Repurchase Interest (Y)
The descriptive analysis of repurchase interest shows that consumers of EBARA pumps get good responses from customers regarding the product features of EBARA pumps. Thus customers will quickly find out the type of pump according to its application.

Analysis of Customer Loyalty (Z)
The results of the descriptive analysis of customer loyalty show that consumers of EBARA pumps get an excellent response to EBARA products, making consumers make repeated purchases to produce customer loyalty. Thus, customer loyalty to EBARA pump products increases.

PLS-SEM analysis
They tested this study's hypothesis using PLS-based SEM analysis techniques with the Smart PLS Version 3. Program. The stages of PLS analysis are the measurement model and the structural model. The data in the measurement model is evaluated to determine the level of validity and reliability.
Based on the measurement model test used in determining the specification of the relationship between latent variables and manifest variables, this test includes "Convergent validity, Construct Reliability, Average Variance Extracted-AVE, Discriminant validity, cross-loading and model unidimensionality." The following is the output result of the correlation between the indicator and Its construction is shown in the following figure and table : Cronbach's Alpha, Composite Reliability & AVE. Construct reliability is measuring the reliability of the latent variable construct. The value that is considered reliable must be above 0.70. Construct reliability is the same as Cronbach alpha.

Convergent Validity
Convergent validity is used to determine the validity of each relationship between indicators and their latent constructs or variables. Convergent validity means that a set of indicators represents one latent variable and that underlies the latent variable.

Discriminant Validity
Discriminant validity aims to determine whether a reflective indicator is a good measure of its construct based on the principle that each indicator must be highly correlated with its construct only. Measures of different constructs should not be highly correlated (Ghozali, 2015). In the SmartPLS application, the discriminant validity test uses cross-loadings values and the Fornell-Larcker Criterion and Heterotrait-Monotrait (HTMT) (Henseler et al., 2015).

Fornell-Larcker Criterion
A construct is valid by comparing the root value of the AVE (Fornell-Larcker Criterion) with the correlation value between latent variables. The AVE root value must be greater than the correlation between latent variables. Cross Loading The cross-loading value of each construct was evaluated to ensure that the correlation of the construct with the measurement item was more significant than that of the other constructs. The expected cross-loading value is more significant than 0.7 (Ghozali, 2015).

Heterotrait-Monotriate Ratio Of Correlations (HTMT)
Some experts argue that cross-loading and Fornell-Larcker Criterion are less sensitive in assessing discriminant validity. HTMT is a recommended alternative method to assess discriminant validity. This method uses a multitrait-multimethod matrix as the basis for measurement. The HTMT value should be less than 0.9 to ensure discriminant validity between the two reflective constructs (Henseler et al., 2015).

VIF Outer
The assumption or condition that must be met in the analysis of the outer model is that there is no multicollinearity problem. That is a problem where there is a strong intercorrelation or correlation between indicators. The limit is the correlation value > 0.9, usually indicated by the Variance Inflating Factor (VIF) value at the indicator level > 5.

Structural Model Testing (Inner Model)
The researcher tested the structural model by looking at the value of R2, Effect size f2, Predictive Relevance (Q-Square). The test results at this stage can be used to test the research hypothesis.

Test Effect Size (f2)
In addition to assessing whether or not there is a significant relationship between variables, researchers also assess the magnitude of the influence between effect size or f-square (Wong, 2013

R Square (R2)
The value of R Square is the coefficient of determination on the endogenous construct. According to Chin (1998), the value of R square is 0.67 (strong), 0.33 (moderate) and 0.19 (weak).
Inner VIF. The VIF value must be less than five because if it is more than 5, it indicates the existence of collinearity between constructs (J. Hair et al., 2017).

Predictive Relevance (Q-Square) Value Test
Predictive Relevance (Q-Square) > 0 (zero) indicates the model has a Predictive Relevance value, while the Q-Square value < 0 (zero) indicates the model lacks Predictive Relevance. The results are based on the predictive relevance test (Q2) with a value of 0,87 ≥ 0 so that these results show that there are 87% variations in the variables.

Hypothesis Testing Results (Estimated Path Coefficient)
The estimated value of the path relationship in the structural model must be significant. The bootstrapping procedure can obtain significant values to see whether it is significant or not significant, as seen from the t-table at alpha 0.05 (5% level) = 1.96, then the t-table is compared with the T-statistics (calculation). The hypothesis test with the results obtained in the results of the bootstrapping report with SmartPLS. Explanation of the results of the hypothesis in Table 5 9. H9 is accepted because the T-statistic value shows 3.102 > 1.96. The coefficient value of 0.185 means that price has a positive and significant influence on customer loyalty indirectly through repurchase interest as an intervening variable. 10. H10 is accepted because the T-statistic value shows 1.920 < 1.96. The coefficient value of 0.105 means that promotion has a positive and insignificant effect on customer loyalty indirectly through repurchase interest as an intervening variable.

Discussion 4.2.1 The Effect of Products on Repurchase Interest
Currently PT. EBARA Indonesia is required to offer a product that is of higher quality and has a higher value than other companies. EBARA pump is one of the factors that influence consumers in buying a product. PT. EBARA Indonesia must be able to think carefully about the quality of the EBARA Pump products offered by the company. Quality products are considered very important by consumers as a reference for decision-making in purchasing a product.
Based on the hypothesis test in this study, it is known that the product has a positive and significant effect on the repurchase intention of EBARA pump products. This is because it is known that the value of T-Statistic = 2,991 > 1.96. A positive coefficient value of 0.329 means that the product variable (X1) has a positive effect on repurchase interest (Y). Thus it can be concluded that the product has a positive and significant effect on repurchase intention.
Based on previous research conducted by Vivy Kristinae (2018), it was stated that the product had a significant effect on repurchase interest. This is in line with current research. Based on the research, it was found that the product factor was very influential when purchasing the EBARA pump. Business people must be more precise in carrying out development to the needs of their customers because a good product becomes a consideration or priority for business people towards product development. Thus, it can be concluded that the product variable is one of the factors that support customers in making repurchase intentions.

The Influence of Price Perception on Repurchase Interest
Price perception is how price information is fully understood and provides deep meaning for consumers. Price perception becomes an essential assessment for consumers about comparing the amount of sacrifice with what will be obtained from products and services.
Price perception is the view or perception of how customers perceive a specific price (high, low, reasonable) that strongly influences purchase intention and purchase satisfaction.
Consumers, before making a purchase, will take into account the quality of the product. Quality products can encourage consumers and increase consumer desire to have these products. With the quality by the wishes of consumers, companies can face market competition by this can create buying interest from consumers.
Based on the hypothesis test in this study, it is known that price perception has a positive and significant effect on the repurchase intention of EBARA pump products. This is because it is known that the value of T-Statistic = 4.147 > 1.96. With a positive coefficient value of 0.350, it means that the price perception variable (X2) has a positive effect on repurchase interest (Y). Thus, it can be concluded that price perception has a positive and significant effect on repurchase intention.
Based on previous research conducted by Cardia et al., (2019) stated that price perception significantly affects repurchase interest. This is in line with current research. Business people need to consider the perception of price according to the benefits of the product to support their request to repurchase. The price perception variable can affect repurchase interest because the perception of the price set by business actors is by customer needs. Therefore, the price perception variable becomes a priority for business people in increasing repurchase interest.

The Effect of Promotion on Repurchase Interest
Promotion is a controlled and integrated program of communication methods and materials designed to present the company and its products to potential customers, satisfying needs and driving sales, ultimately contributing to long-term profit performance. It can be seen that the promotion strategy is an activity that is planned to persuade, stimulating consumers to want to buy the company's products so that the goal of increasing sales is expected to be achieved.
Based on the hypothesis test in this study, it is known that promotion has a positive and significant effect on repurchasing interest in EBARA pump products. This is because it is known that the value of T-Statistic = 2.247 > 1.96. With a positive coefficient value of 0.198, it means that the promotion variable (X3) has a positive effect on repurchase interest (Y). Thus it can be concluded that promotion has a positive and significant effect on repurchase interest.
intention is the intention to purchase a future opportunity. Although it is a purchase that will not necessarily be made in the future, the measurement of purchase intention is generally carried out to maximize the prediction of the actual purchase itself.
Repurchase interest is purchase interest based on past purchase experiences. High repurchase interest reflects a high level of satisfaction from consumers when deciding to adopt a product. The decision to adopt or reject a product arises after consumers try a product, and then a feeling of liking or disliking the product arises. Love for the product arises when consumers have the perception that the products they use are of good quality and can meet or even exceed the wishes and expectations of consumers.
In other words, the product has a high value in the eyes of consumers. This high repurchase interest will have a positive impact on the success of the product in the market.
Based on the hypothesis test in this study, it is known that repurchase interest has a positive and significant effect on customer loyalty for EBARA pump products. This is because it is known that the value of T-Statistic = 6.698 > 1.96. With a positive coefficient value of 0.528, the variable of repurchase interest (Y) has a positive effect on customer loyalty (Z). Thus, it can be concluded that repurchase interest has a positive and significant effect on customer loyalty.
Based on previous research conducted by Fitria Nur Srigati (2018), repurchase interest significantly affects customer loyalty. This is in line with current research. The variable of repurchase interest influences customer loyalty because customers will feel satisfied if their products are by customer needs and create high loyalty. Thus, it can be said that repurchase interest has a significant influence on customer loyalty.

Indirect Effect of Products on Customer Loyalty through Repurchase Interest
Customer loyalty shows the intended behavior related to products and services. This includes the likelihood of future purchases or renewal of service contracts or vice versa, how likely the customer will switch to another service provider or brand. Customers may become loyal because of high switching barriers related to technical, economic, and psychological factors that make it expensive or difficult for customers to change suppliers. Customers can also be loyal because they are satisfied with the supplier or product brand, its durability; the company tends to approach satisfaction as a potential strategy in the long term.
Based on the hypothesis test in this study, it is known that the product has a positive and significant effect on customer loyalty through repurchasing interest in EBARA pump products. This is because it is known that the value of T-Statistic = 3.071 > 1.96. With a positive coefficient value of 0.174, it means that the product variable (X1) has a positive effect on customer loyalty (Z) through repurchase interest (Y). Thus it can be concluded that the product has a positive and significant effect on customer loyalty through repurchase interest.
Based on previous research conducted by the product indirectly has a significant effect on customer loyalty through repurchase interest. According Noorhayati (2018), to the type variant, consumers will pay attention to the product that attracts customer interest in increasing repurchase interest and customer loyalty. The product variable has a significant influence on customer loyalty through repurchase interest. Thus, business actors must correctly determine the product variant of EBARA pumps according to market share needs to create customer loyalty.

Indirect Effect of Price Perception on Customer Loyalty through Repurchase Interest
The existence of prices can help buyers decide how to allocate their purchasing power to various goods and services. The buyer compares the prices of various available alternatives, then decides on the desired allocation of funds. Price is also one of the flexible elements of the marketing mix. Unlike product characteristics and distribution channel commitments, prices can change rapidly. At the same time, pricing and price competition are significant problems facing many marketing executives.
Based on the hypothesis test in this study, it is known that price perception has a positive and significant effect on customer loyalty through repurchasing interest in EBARA pump products. This is because it is known that the value of T-Statistic = 3.102 > 1.96. With a positive coefficient value of 0.185, it means that the price perception variable (X2) has a positive effect on customer loyalty (Z) through repurchase interest (Y). Thus, it can be concluded that price perception has a positive and significant effect on customer loyalty through repurchase intention.
Previous research conducted by Intan Permata (2018) states that price perception indirectly has a significant effect on customer loyalty through repurchase interest. The product requires the customer to incur significant costs compared to the benefits received, then what will happen is that the product has a negative value. Conversely, if the customer perceives that the benefits received are more incredible, then what happens is that the product has a positive value. Thus, it can be concluded that price perception has a positive and significant influence on customer loyalty through repurchase interest.

Indirect Effect of Promotion on Customer Loyalty through Repurchase Interest
According to Hermawan (2015), promotion is all activities intended to communicate or convey a product to the target market to provide information about its features, uses, and most importantly about its existence, to change attitudes or encourage people to act (in this case buy). Promotion is all activities intended to convey or communicate a product to the target market to provide information about the features of its use and, most notably about its existence to change attitudes or to encourage people to act or promotion is the main element in marketing campaigns. Promotion can be defined as a form of direct persuasion through the use of various incentives, generally short-term, which can be arranged to stimulate immediate product purchases or increase the number of goods purchased by customers or merchants.
Based on the hypothesis test in this study, it is known that promotion has a positive and significant effect on customer loyalty through repurchasing interest in EBARA pump products. This is because it is known that the value of T-Statistic = 1.920 < 1.96. With a positive coefficient value of 0.105, it means that the promotion variable (X3) has a positive effect on customer loyalty (Z) through repurchase interest (Y). Thus it can be concluded that promotion has a positive and insignificant effect on customer loyalty through repurchase interest.
Based on previous research conducted by Yusuf Ihza Mahendra & Dewi Harmin Sutanto (2021), it was stated that promotion indirectly had a significant effect on customer loyalty through repurchase interest. With good promotion and the benefits provided, the product will have a selling value that the customer considers meaningful. Business people have a relationship with the product and the perception of the price of a product. Thus, it can be concluded that promotion has a positive and significant influence on customer loyalty through repurchase interest.

Conclusion
The conclusion of this research is customer loyalty product PT. EBARA Indonesia is categorized as loyal. Interest in buying PT. EBARA Indonesia belongs to the high category. Products sold by PT. EBARA Indonesia is categorized as very good. Price Perception of PT. EBARA Indonesia is included in the expensive category, the promotion carried out by PT. EBARA Indonesia is in a good category. This can be seen from the relationship between variables as follows: (1)