Media Power Relations in Politics: Critical Analysis Perspective

Abstract

The development of mass media as a channel of public information has experienced many shifts in its function. Critical knowledge works in powers that cannot be controlled. The purpose of this research is to reveal the power relations of knowledge and media working in politics in South Sulawesi. This research uses a critical analytic descriptive method with a critical paradigm as its approach. Researchers used two data sources to support the results of the study, namely, primary data and secondary data. Data collection in this study was carried out through three approaches, namely observation, interviews, and documentation. The data analysis technique used in this research is descriptive critical analytics. The qualitative content analysis method is carried out with the help of Nvivo software. NVivo is a qualitative data analysis software developed by Qualitative Solution and Research (QSR) International. The results of this study confirm that: (1) the South Sulawesi People's daily media has strong knowledge power in politics in South Sulawesi, with a central role in shaping political narratives, choosing issues that are reported, and influencing the image of political actors. This indicates the influence of political power, economics, and the interests of media owners who influence political news in the area. (2) Social media practices in politics in South Sulawesi have a significant impact on increasing political participation and strengthening communication between politicians, political parties, and the community. (3) South Sulawesi People's Daily has a role in politics in South Sulawesi as a means to convey messages and influence public opinion. In the political media strategy in South Sulawesi, politicians and political parties utilize it to gain support, build a positive image, and influence public perceptions of political issues.