Robredo Vs. Marcos’ Presidential Jingles: A Pragmatic Analysis

This study qualitatively analyzed the speech act functions in Philippine political jingles, focusing on the presidential campaign songs "Bagong Lipunan" for Bongbong Marcos and "Kay Leni Tayo" for Leni Robredo. The research delved into the linguistic elements and speech acts employed in these jingles, exploring their role beyond information through content analysis. The chosen jingles, featuring prominent presidential candidates, were selected for their creative merit. The findings unveiled that the select jingles consistently demonstrated a convergence of speech act functions. In locutionary acts, these compositions articulated a rich voice of hope. Regarding illocutionary acts, their collective intention frequently revolved around committing to the promise of a new beginning. The perlocutionary dimension was equally impactful, as the expressions evoked an emotional response, inspiring the audience with hope. The jingles also revealed a nuanced interplay of illocutionary acts, seamlessly blending commissive, assertive, and declarative intentions and strategic use of directive and expressive acts. Examination of linguistic elements, such as metaphors, imagery, rhyme, simile, repetition, and thematic elements like unity and resilience, uncovered a deliberate linguistic strategy to convey persuasive messages and foster positive images of the political figures, ultimately aiming to garner support.


Introduction
In the vibrant nature of Philippine society, politics stands out as a captivating sight.Aspiring politicians employ a diverse resource of strategies to garner public support.These include eye-catching posters displayed with creative slogans, captivating television and radio campaigns, moving speech rallies, engaging video blogs showcasing their goals and achievements, and, of course, the dominating political jingles.
Political candidates recognize the fundamental power of music to touch hearts and sway minds, and they allocate a significant portion of their campaign funds to crafting catchy jingles.Through these melodies, they convey their aspirations for public office and their dedication to serving the people.Every line of a political jingle is carefully constructed to resonate with the voters, finely composing the candidate's vision and promises.
Among the most memorable presidential jingles in Philippine history are those associated with the two leading candidates, Bongbong Marcos and Leni Robredo.These meticulously crafted songs captured the hearts of the nation, with enthusiastic supporters belting out the lyrics during the campaign period.The enduring popularity of political jingles underscores their effectiveness in shaping public perception and influencing voting decisions.These musical anthems serve as a powerful tool for political candidates to connect with the electorate on an emotional level, leaving a lasting impression that extends beyond the campaign trail.
These melodious songs play a crucial role in the study of the pragmatic context of politics.Beyond their aesthetic appeal, these jingles are developed with persuasive and pragmatic functions that merit closer examination.In the realm of linguistics, Grice's Cooperative Principle (1975) holds a central position.This principle posits that effective communication relies on the maxim of relevance, where participants work to convey and interpret messages accurately.The study of speech acts, as expounded by J.L. Austin (1962), is another vital framework for understanding the meaning of utterances.It explains how illocutionary acts, the intended speech acts in an utterance, play an essential function in conveying the speaker's intentions and how the listener perceives them.Additionally, perlocutionary acts (Searle, 1969) bring into focus the effects of these utterances on the audience.
Political jingles are a multifaceted medium that combines linguistic and musical elements.Understanding the interplay of locutionary (what is said), illocutionary (intended speech acts), and perlocutionary (effects on the audience) acts within political jingles is a fundamental step in discerning the layers of meaning.Thus, this research embarks on a comprehensive analysis of the speech acts within the chosen jingles, unraveling the complex communication layers and adding a significant dimension to the study of political discourse and persuasion in the Philippines.

Research Objectives
This study aims to analyze the speech act functions revealed in Philippine political jingles.Specifically, it aimed to answer the following: 1. How do speech acts function within the lyrics and melodies of Philippine political jingles? 2. What categories of illocutionary acts are revealed in the select jingles? 3. What are the key linguistic elements that contribute to their persuasive and communicative effectiveness?

Theoretical Framework
This study is anchored on J.L. Austin's Speech Act Theory and the Cooperative Principle by Paul Grice.
The Speech Act Theory, initially introduced by J.L. Austin and further refined by John Searle, is pivotal in understanding the pragmatic speech acts within Philippine political jingles.It provides a foundational framework for exploring these persuasive communication tools' illocutionary and perlocutionary acts.Its significance to this study is multifaceted and is underpinned by a wealth of scholarly insights.This theory offers a deep understanding of the illocutionary acts found in political jingles.Illocutionary acts are the speech acts that reveal what the speaker intends to do with their utterance.In the context of political jingles, the illocutionary acts are embodied in the promises, declarations, and commitments the candidates make.Researchers such as Vanderveken (1990) have highlighted that the Speech Act Theory enables identifying and categorizing these acts, helping researchers dissect the linguistic and rhetorical elements embedded within the jingles.This, in turn, allows for an analysis of how these acts align with the political promises and intentions of the candidates.
The Speech Act Theory contributes to examining the perlocutionary acts concerned with the effects of speech acts on the audience.
Researchers like Levinson (1983) have extended this theory aspect, emphasizing the importance of assessing how listeners interpret and respond to illocutionary acts within discourse.In political jingles, the perlocutionary acts correspond to how these persuasive elements impact voters' decisions and shape their attitudes.This theory aids in comprehending how the use of illocutionary acts in jingles, such as promises of change or declarations of integrity, triggers specific responses among the audience, thus contributing to the research aims.This theoretical lens helps unveil how candidates strategically employ speech acts, in lyrical and melodic elements, to convey their political messages and elicit specific responses from the electorate.It informs the study's fundamental structure and connects it to a broader academic discourse on political communication, language, and persuasion.
Grice's Cooperative Principle is integral to this research as it forms the foundation for effective and cooperative communication.These principles provide essential guidelines for comprehending the implicit aspects of language use and the interaction between the speaker and the listener.The Cooperative Principle comprises four conversational maxims: the maxim of quantity, the maxim of quality, the maxim of relation, and the maxim of manner.These maxims are a fundamental framework for understanding how speakers, in this case, political candidates, are expected to communicate effectively and efficiently.Researchers like Horn (1984) have expanded upon Grice's work, emphasizing the importance of implicature, the additional meanings conveyed beyond the literal expressions, and how they play a crucial role in cooperative communication.The maxim of relevance is particularly vital in election campaigns.When political candidates utilize a particular language or rhetoric, whether it is relevant to the political discourse and the voters' decision-making process arises.Additionally, the maxim of manner guides how candidates should present their messages, and researchers can investigate how musical and lyrical elements contribute to how these messages are delivered.
In summary, Grice's Cooperative Principle and Theory of Implicature offer a robust theoretical framework for analyzing the pragmatic aspects of political jingles.These principles guide the evaluation of how well jingles conform to cooperative communication norms and how implicatures effectively convey political messages.By integrating Grice's theory, this research aims to uncover the intricacies of these jingles' persuasive and communicative potential and how they align with the principles of cooperative discourse.
These theories collectively provide a comprehensive framework for understanding Philippine political jingles' intricate layers of meaning.They illuminate the intentions of the candidates (illocutionary acts), the effects on the audience (perlocutionary acts), and how the jingles align with the principles of effective communication (Cooperative Principle).Furthermore, the inclusion of musical persuasion theory acknowledges the multifaceted nature of political jingles, offering a holistic view of their persuasive and communicative functions.By synthesizing these theories, the research can offer an in-depth analysis of the pragmatic speech acts in Philippine political jingles, contributing to a deeper understanding of political communication and campaigning strategies in the Philippines.

Research Design
This study employed a qualitative research approach, primarily utilizing content analysis to analyze the speech act functions and linguistic elements within Philippine political jingles.

Sources of Verbal Data
The chosen presidential jingles were "Bagong Lipunan," crafted for Bongbong Marcos' presidential campaign, and "Kay Leni Tayo," designed for Leni Robredo.These selections were made according to specific criteria: the featured individuals were the most prominent political candidates competing for the presidency, and their respective campaign songs showcased a remarkable level of creativity.

Data Analysis
Phase 1.In this study phase, the researcher selected lines from the political jingles and conducted a detailed analysis of their speech act functions.Each line was examined regarding its locutionary act (the literal meaning), illocutionary act (the intended effect), and perlocutionary act (the actual effect on the audience).The analysis involved categorizing the lines into these speech act functions to understand how the jingles convey their messages and affect the audience.Please refer to the template below.Table 1.

LOCUTIONARY ILLOCUTIONARY PERLOCUTIONARY
"Bagong Pilipinas, bagong mukha May prinsipyo, may isang salita The locutionary act conveys the idea of a transformed or reformed Philippines, one that is characterized by principles and effective communication.
The intended effect is to project a positive and optimistic image of change and transformation.
It may inspire a sense of optimism and a desire for positive change in the Philippines.It may also encourage a belief in the value of principles and effective communication in governance.
Phase 2. In this phase, the researchers conducted a detailed analysis of the lyrics and melodies of the selected Philippine political jingles.The analysis focused on categorizing and examining the type of illocutionary acts found within these jingles, encompassing five main categories: assertive, expressive, commissive, declaration, and directive.Please refer to the template below.Phase 3. In this study phase, the researchers delved into examining the fundamental linguistic elements in Philippine political jingles that are pivotal in enhancing their persuasive and communicative effectiveness.These linguistic elements encompass various aspects of language and rhetoric, including vocabulary, syntax, metaphors, and rhetorical devices.The aim is to identify and analyze how these elements are strategically employed in the jingles to effectively influence and engage the audience.Please refer to the template below.

May bagong silang May bago nang buhay
Metaphor: "May bagong silang, May bago nang buhay" is a metaphorical expression, likening life to a canvas that is being refreshed, emphasizing the idea of a new beginning.

Results and Discussion
This section presents the analysis and interpretation of the data gathered.

May bagong silang May bago nang buhay
This phrase denotes the beginning of a new project or stage, similar to the opening of a blank slate for life's events.
The main communication goal is to present a positive story about the possibility of good transformation and rebirth.
The intention behind this statement is to elicit from the audience a feeling of hope and a sense of solidarity with the political figure or campaign in a positive and upbeat manner.

Bagong bansa Bagong galaw Sa bagong Lipunan
The lines express how the national story is being retold and how new elements are being incorporated into the social structure.
The main goal is to emphasize how important it is to retell the history of the country and introduce novel concepts as essential elements of development.
By doing this, the lines hope to foster optimism and a sense of cultural pride, building a favorable relationship with progressive ideas.

Magbabago ang lahat Tungo sa pag unlad
The lines paint a clear picture of growth within the social landscape and the subtly emerging societal transformation.
The lines portray a dynamic and changing social environment by asserting the existence of continuous change and the active effect of progress.
Creating a strong emotional bond with the audience and winning them over to the political candidate or cause is the aim.

At ating itanghal Bagong Lipunan
This phrase conveys the arrival of a serene entity, called "The New Society," along with a dash of happiness.
The main goal of communication is to confidently portray the happy revelation of a calm vision that captures a happy and peaceful image.
These phrases try to foster support and excitement for the political figure or campaign by eliciting positivity and passion.

Ang gabi ay nagmaliw At lumipas ang magdamag Madaling araw ay nagdiriwang May umagang namasdan
It's a direct statement that personifies the shifting hours of the day by depicting the seamless flow from dusk to dawn.
Poetically speaking, the phrases imply a smooth transition, a feeling of orderliness, and a hopeful anticipation of the dawn.
By depicting the change from night to morning as graceful, the lines hope to evoke optimism and a positive emotional response while also building a bond between the audience and the political candidate or campaign.

Ngumiti ang pagasa Sa umagang kayganda
These lines convey the feeling of optimism by showing hope waking up cheerfully in the morning.
By personifying hope and promoting active engagement in the good parts of a lovely morning, the illocutionary act seeks to promote a sense of optimism.
The goal of the perlocutionary act is to evoke a sense of optimism, hope, and an emotional reaction to the morning's promising beauty.Establishing a relationship between the audience and the political candidate or figure is the aim.
The chosen political jingles consistently demonstrate a convergence of speech act functions.In locutionary acts, these compositions articulate a resonant voice of hope.Regarding illocutionary acts, their collective intention frequently revolves around committing to the promise of a new beginning.The perlocutionary dimension is equally impactful, as the expressions evoke an emotional response that lingers, leaving the audience inspired and hopeful.These jingles adeptly navigate the triad of locutionary, illocutionary, and perlocutionary acts, weaving a narrative that communicates a message and actively engages and influences the emotions of the listeners or readers, contributing to a robust and lasting impact.
The political jingle has a solid persuasive impact by focusing on optimism and fostering hope.It strategically uses positive narratives, highlighting a "fresh start" and a new canvas for life, encouraging a positive outlook.This emphasis on constructive change contributes to a sense of hope for positive developments on individual and societal levels.Notably, the jingle creates an emotional connection with the audience through evocative language like "Life's canvas anew," going beyond information to resonate personally.This emotional connection enhances its persuasive impact, making a lasting impression.The positive themes also motivate support, inspiring listeners to back the political figure or campaign.The jingle's portrayal of change as positive shapes perceptions, influencing how people view progress and development.In conclusion, the jingle's focus on optimism and positive narratives effectively builds support for the political cause, creating a persuasive communication strategy.Praising Leni Robredo's fortitude, bravery, and empathy and highlighting her ability to improve the country.
Presenting Leni Robredo as an unbeatable and compassionate leader in an effort to inspire adoration and support for her.

Ang Pilipinas ay matatag Bawat pagsubok kinakaya
The Philippines is shown to be a strong, determined nation that faces challenges with determination.
Declaring the Philippines to be a resilient nation that faces obstacles headon.
aiming to instill resilience and a sense of pride in the country by portraying the Philippines as an unstoppable force.

Karapat-dapat sa kanya Ay maayos na pamamahala
It's a direct statement that someone is deserving, demonstrating proficiency in the field of leadership.
Assertively conveying the worthiness and competence of the individual in leadership.
Seeking to instill confidence and support for the portrayed leader by emphasizing their competence.

Sa lahat ng unos na dumaan Mayro'ng walang pagod na nagtyatyaga
It talks about overcoming obstacles with tenacity and perseverance, which become defining traits..The illocutionary act aims to inspire a sense of strength and determination associated with overcoming adversity.
The perlocutionary act seeks to instill a sense of admiration for the depicted resilience and perseverance, fostering a connection.

Kasing-tatag ng diwa ng Pilipinas Siya ang kailangan
It compares someone's steadfastness to the nation's heartbeat and describing them as a crucial element in the collective effort.
The illocutionary act aims to portray the individual as integral to the collective strength of the nation, using metaphors like the nation's heartbeat and a crucial piece in a fleet.
The perlocutionary act seeks to instill a sense of importance and commitment associated with the portrayed individual, fostering a connection.

Alam kong 'di ako nag-iisa Buong bayan ay mayro'ng maaasahan
It is an expression of the speaker's acknowledgment that they are not alone, emphasizing the strength of the nation's bond and the sense of belonging found in unity.
On the illocutionary level, the intended meaning is to assertively communicate the significance of unity and the strength derived from the collective bond of the nation The perlocutionary act seeks to instill a sense of unity, strength, and belonging among the listeners.

Heto na'ng ating pinuno Handa nang magsilbi Husay at tibay puso at isip Kay Leni tayo (Leni Robredo oh) Kay Leni tayo (Leni Robredo oh oh)
It describes the emergence of a leader, their readiness for service, and the qualities attributed to them.
The illocutionary act aims to create a positive and supportive image of the political figure and encourage support from the audience.
The perlocutionary act seeks to instill a sense of enthusiasm, allegiance, and support for Leni.
The findings suggest strategically using language and rhetorical devices to convey positive narratives, instill admiration, and foster a sense of unity and support.The jingle employs emotionally resonant terms like "undefeated spirit," "bold and caring," and "resilience prevailing," creating a positive and powerful portrayal.Cultural and nationalistic elements, such as describing the Philippines as an "unyielding force," tap into national pride.The narrative of overcoming challenges fosters hope, while calls to unity and collective action contribute to a sense of community.The jingle aims to build trust, confidence, and positive political identity by reinforcing key messages.Understanding these communicative dynamics is vital for comprehending the persuasive elements shaping public perceptions and sentiments in political messaging.
Within political discourse, scholars like Fairclough (1995) emphasize the performative nature of language, viewing political communication as a series of speech acts with the power to shape reality.Political figures strategically use language to persuade and mobilize public opinion, a theme echoed by Chilton (2004) in his analysis of politics.Literature on political communication, such as those by Hample (2005), explores rhetorical devices, repetition, and emotional appeals in political speech acts.These devices contribute to the illocutionary force of political messages, influencing how audiences perceive and respond to political figures.In the context of political identity construction, scholars like Van Dijk (2008) highlight the role of language in shaping social identities.Political jingles, as forms of political communication, contribute to constructing a positive political identity through strategic language, fostering connections between leaders and their constituents.
In summary, the literature on speech acts, political discourse, rhetorical devices, and persuasion provides a theoretical foundation for understanding how language, especially within political jingles, goes beyond information transmission to shape perceptions, foster connections, and influence political identity.Applying Austin's speech act theory to political communication offers valuable insights into the complexities of language use in persuasion and political messaging.

Expressive
The speaker is expressing positivity and optimism regarding constructive change and renewal.

Assertive, declaration, commissive
The speaker is making a confident statement about the importance of these elements for progress.It also vows to envision a new society.

Magbabago ang lahat Tungo sa pag unlad
Assertive, declaration The speaker is making a confident statement about the dynamic nature of the societal milieu.

Declaration, commissive
The speaker is making a statement declaring the positive and harmonious image associated with the serene vision.It also promises a new start.

Declaration, assertive
The illocutionary act is a declaration, as the speaker is making a statement about the nature of the transition from night to morning.

Directive, commissive, assertive
The illocutionary act is directive as the speaker is encouraging or directing the audience to embrace optimism and engage actively with the positive aspects of the morning.It also commits a promise of new beginnings.
Table 7. Types of Illocutionary Acts Manifested in the " KAY LENI TAYO " Jingle

Leni Robredo hindi ka bigo May tapang may puso para sa Pilipino
Directive, expressive, assertive The speaker is directing the audience's attention to these qualities, emphasizing the political figure's capacity to uplift the nation.

Assertive
The speaker is making a statement about the nation's resilience in the face of challenges.Karapat-dapat sa kanya Ay maayos na pamamahala.

Assertive, directive, expressive
The speaker is making a confident statement about the competence of the individual by directing it to her competent governance.

Sa lahat ng unos na dumaan Mayro'ng walang pagod na nagtyatyaga
Directive, expressive, assertive The illocutionary act is directive as the intent is to inspire strength and determination associated with overcoming adversity.The speaker is directing the audience to feel inspired and determined in the face of challenges.

Declaration, expressive, directive
The speaker is making a statement declaring the person's importance to the nation.

Declaration, expressive, commissive
The illocutionary act is a declaration as the intended meaning is to assertively communicate the significance of unity and strength derived from the collective bond.It also establishes a promise.

Heto na'ng ating pinuno Handa nang magsilbi Husay at tibay puso at isip Kay Leni tayo (Leni Robredo oh) Kay Leni tayo (Leni Robredo oh oh)
Assertive , directive, commissive, expressive The illocutionary act is assertive as the aim is to create a positive and supportive image of the political figure, encouraging support from the audience.The speaker is making a confident statement about the political figure to garner support.
The chosen lines from the political jingle showcase a nuanced interplay of various illocutionary acts.Several lines blend commissive, assertive, and declarative acts, weaving together the intentions of declaring truths, asserting statements, and making promises for a brighter future.The jingle skillfully employs directive and expressive acts, creating a dynamic and engaging narrative.
As the lyrics unfold, they eloquently express the allure of promising commitments and adeptly guide the audience to support the candidate actively.The two select jingles share a common thread of intent -a pledge towards fostering a governance characterized by transparency and progress.This strategic fusion of illocutionary acts not only enhances the persuasive impact of the jingle but also underscores the urgency for unified support toward the envisioned positive change.
Grice's Cooperative Principle (1975) and Speech Act Theory (Austin, 1962) offer foundational frameworks for understanding the intentional use of language in communication.The blending of commissive, assertive, and declarative acts in the political jingles aligns with the findings of Brown and Levinson (1987), who emphasize the multifaceted nature of politeness strategies in achieving communicative goals.
Moreover, the concept of directive and expressive acts finds resonance in the work of Searle (1969), who explores how language serves as a tool for both influencing others' behavior (directive) and conveying the speaker's emotions and attitudes (expressive).The effective guidance of the audience in the jingles aligns with studies on the role of language in shaping political perceptions and mobilizing support (Hart, 2011;Tsfati, & Cappella, 2005).
The shared intent of the jingles, focusing on transparency and progress, resonates with research on political communication emphasizing key themes and values as crucial components of a persuasive narrative (Chen & Yang, 2018;Trenaman & McAlister, 2015).This convergence of illocutionary acts in promoting positive governance aligns with the broader literature on political discourse, highlighting the importance of aligning rhetorical strategies with public values (Hart, 2011).
The nuanced distribution of illocutionary acts in the analyzed statements reflects a deliberate and practical approach to language use.The strategic deployment of assertive, declarative, expressive, and directive acts demonstrates an understanding of varied communicative goals, allowing the communicator to wield language as a powerful tool for persuasion and connection with the audience.This detailed analysis provides valuable insights into the nuanced dynamics of illocutionary acts within the broader context of effective communication strategies.Metaphor: "May tapang may puso" is a metaphorical expression, portraying Leni Robredo's resilience and indomitable nature.

Karapat-dapat sa kanya Ay maayos na pamamahala
Metaphor: "Maayos na pamamahala" is a metaphor, depicting the supportive and nurturing role of leadership.Rhyme: The rhyme between "kanya and pamamahala" enhances the rhythmic flow and cohesion of the line.

Sa lahat ng unos na dumaan Mayro'ng walang pagod na nagtyatyaga
Metaphor: "Sa lahat ng unos" employs metaphorical language, symbolizing challenges as storms and portraying resilience in overcoming them.Imagery: "Walang pagod na nagtytyaga" creates an auditory image, suggesting the enduring impact of perseverance in inspiring stories.
Personification: The line "Perseverance echoes" personifies the dominance of perseverance and hope.

Alam kong 'di ako nagiisa Buong bayan ay mayro'ng maaasahan
Unity Theme: "In unity, we find where we belong" emphasizes the theme of unity, belonging, and collective identity.

Heto na'ng ating pinuno Handa nang magsilbi Husay at tibay puso at isip Kay Leni tayo (Leni Robredo oh) Kay Leni tayo (Leni Robredo oh oh)
Imagery: "Service awaits, a leader unseen" creates imagery, emphasizing the anticipation of service from an unseen leader.Metaphor: "ating pinuno" uses metaphorical language, depicting the combination of skills and strength as divine.Rhyme: The rhyme in "Leni Robredo, oh" and "Leni Robredo, ohoh" adds a musical quality, enhancing memorability and rhythm.
The analysis of linguistic elements in the provided political jingles reveals a strategic and nuanced use of language to convey persuasive messages.The tables categorize various linguistic elements, including metaphors, imagery, rhyme, simile, repetition, and the use of thematic elements like unity and resilience.These elements contribute to the overall effectiveness of the jingles in fostering a positive image of the political figures and garnering support.
The first set of jingles focuses on themes of a fresh start, societal change, and the transition from night to morning, all portrayed with positive and vibrant imagery.The linguistic elements employed, such as metaphorical expressions like "Life's canvas anew", and thematic elements like hope and glee, collectively contribute to an optimistic and forward-looking narrative.This aligns with the illocutionary acts identified, emphasizing assertive declarations of positive change and renewal.
The second set of jingles centers around the political figure Leni Robredo, highlighting her qualities and the collective strength of the nation.Metaphors such as "Undefeated spirit" and "Nation's heartbeat," create a sense of shared identity and unity.The themes of resilience, leadership, and unity are consistently reinforced, contributing to the illocutionary acts of assertion, declaration, and encouragement of support.
Analyzing linguistic elements in political jingles and their persuasive impact aligns with previous research on the rhetorical strategies employed in political discourse.Scholars such as Brown and Levinson (1987) have explored politeness strategies and their role in shaping communicative acts, emphasizing the importance of language choices in influencing social interactions.The utilization of metaphors, possessive pronouns, and thematic elements in the jingles echoes findings from studies on the power of figurative language in political communication (Smith, 2005).Additionally, research by Johnson and Johnson (2000) on the role of repetition in persuasion supports the observed use of repetition in the jingles, suggesting that this linguistic element is crucial in enhancing message recall and persuasive impact.Drawing on insights from linguistics, rhetoric, and communication studies, this interdisciplinary approach strengthens the understanding of the intricate language dynamics at play in political jingles and their persuasive functions.

Conclusion
In conclusion, this qualitative analysis offers valuable insights into the intricate dynamics of speech act functions within Philippine political jingles, clearly examining the campaign songs "Bagong Lipunan" for Bongbong Marcos and "Kay Leni Tayo" for Leni Robredo.Through content analysis, the study explores the linguistic elements employed and unveils a nuanced interplay of illocutionary acts, seamlessly blending commissive, assertive, and declarative intentions.The consistent articulation of a resonant voice of hope in locutionary acts and the commitment to promising a new beginning in illocutionary acts contribute to the persuasive power of these jingles.The perlocutionary dimension, marked by the trace of strong emotional responses that inspire and instill hope in the audience, underscores the effectiveness of these communication strategies.Beyond their creative merit, the jingles strategically utilize various linguistic elements, such as metaphors, imagery, rhyme, simile, repetition, and thematic elements like unity and resilience, to convey persuasive messages and foster positive images of the political figures, with the ultimate goal of garnering support.This study enriches the existing literature by providing a comprehensive understanding of the multifaceted role of language in shaping political discourse, influencing perceptions, and fostering connections in the context of Philippine election campaigns.The findings contribute to the broader discourse on the strategic use of language in political communication, offering a nuanced perspective on how political jingles serve as powerful tools for persuasion and identity formation.