Sustainable Development Strategies for Ecotourism in Qinghai-Tibet Plateau Based on SWOT Analysis

Qinghai-Tibet Plateau, Ecotourism, Sustainable development


  • Qiyun Xiao
    Faculty of Hospitality and Tourism Management, Macau University of Science and Technology, Macau 999078, China
September 17, 2022


This paper discusses the strengths, weaknesses, opportunities, and threats of sustainable development of ecotourism in the Qinghai-Tibet Plateau based on the SWOT analysis and provides corresponding strategies for the future sustainable development model. The sustainable development of ecotourism in the Qinghai-Tibet Plateau has both natural and cultural strengths. The unique natural and cultural landscape provide the foundation for it, and international and domestic policies, financial support, and professional theories ensure its development. It is supported by a feasibility study and conforms to the times. To spur the sustainable development of ecotourism and establish the status of Qinghai-Tibet Plateau in ecotourism, we must 1) make rational use of ESG and green finance and adhere to the development route suitable for the local conditions; 2) pay attention to the feasibility of ecological service-based economy in Qinghai-Tibet Plateau and rationally apply it to the development of Qinghai-Tibet Plateau; 3) improve the service level of the tourism industry in Qinghai-Tibet Plateau, strengthen industry regulation and training, and improve tourists' experience in tourist destinations. To promote the development of ecotourism in the Qinghai-Tibet Plateau, we must attach equal emphasis on the protection of the ecological environment and biodiversity and neglect neither economic development nor ecological protection in an attempt to create a better future for the Qinghai-Tibet region.